Why you need mail list segments

We’ve all been annoyed by overzealous and aggressive email marketing. In fact, “45% of customers dislike it when a brand reaches out too often”. Separating your mail list into categories, based on a wide range of data, will solve this problem. Here is a step-by-step guide to incorporating mail list segments in your small business …

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What are Buyer Personas and why are they so important?

In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your products and services. What are buyer personas? Buyer personas are fictional representations of your ideal customer. They can be based on an actual customer, or you can create one from …

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Buyer persona

Who is your target audience?

When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want to buy it. These people are your target audience. By identifying your target audience, you can decide where to best direct your advertising budget. A target audience will consist of …

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Anti-social media marketing

Avoiding anti-social media marketing

Over nine out of every ten small businesses make use of key social media marketing platforms. Now, surely no business would deliberately set out to annoy its customers through this medium. True? well, you’d hope so, but the benefits of social media marketing can be hampered by a range of actions – mostly inadvertent – that can anger or simply frustrate both current and potential customers.

Let’s look at three common problems, both with the type of content that is posted, and then the level of responsiveness shown to any comeback from others on social media.

4 Simple Yet Effective Tricks To Increasing Website Sales

4 Simple Yet Effective Tricks To Increasing Website Sales

An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you …

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3 eye-opening website marketing strategies to increase conversions

The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. …

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