We’ve all been annoyed by overzealous and aggressive email marketing. In fact, “45% of customers dislike it when a brand reaches out too often”. Separating your mail list into categories, based on a wide range of data, will solve this problem. Here is a step-by-step guide to incorporating mail list segments in your small business …
In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your products and services. What are buyer personas? Buyer personas are fictional representations of your ideal customer. They can be based on an actual customer, or you can create one from …
What are Buyer Personas and why are they so important? Read More »
Many small businesses are erroneously neglecting LinkedIn, and many only think of Facebook and Twitter for social media marketing. Whilst these two social giants are the largest worldwide, LinkedIn has something that they do not. A professional-based network of businesses, employees and career-minded people.
When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want to buy it. These people are your target audience. By identifying your target audience, you can decide where to best direct your advertising budget. A target audience will consist of …
Your website is the foundation of your business. Whether you’re selling products directly from your website or using it as a tool to attract new sales. Time is money, and time offline due to your site being down is money lost. In this blog post, we’ll explain why backing up your website is so important …
Over nine out of every ten small businesses make use of key social media marketing platforms. Now, surely no business would deliberately set out to annoy its customers through this medium. True? well, you’d hope so, but the benefits of social media marketing can be hampered by a range of actions – mostly inadvertent – that can anger or simply frustrate both current and potential customers.
Let’s look at three common problems, both with the type of content that is posted, and then the level of responsiveness shown to any comeback from others on social media.
A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of words is the key to unlock the target audience’s hearts and minds. Unfortunately, too many businesses overly focus on the SEO side of the copy at the expense of the …
How to write a website copy, prospects love to read! Read More »
An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you …
4 Simple Yet Effective Tricks To Increasing Website Sales Read More »
The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. …
3 eye-opening website marketing strategies to increase conversions Read More »
Video marketing holds a lot of promise, but like any marketing tool, it has to be worked on to reach its full potential. In this post, we share tips to sharpen its effectiveness in lead generation.
