2018 showed us that exploring the unknowns, when it comes to design, is something we should embrace and constantly do. Pushing innovations and spearheading new technology is what makes the web design world so rich and enthralling. In 2018, we saw captivating hero photos, colourful layouts, eye-catching motion, and powerful hues. 2019 is proving to expand upon last year’s trends and make them all the more foundational.
Where will the 2019 website design trends continue to take us into the future? Which fads are going to fade out with time? Let’s find out.
Take a look at websites for Deliveroo, Canva, and Whimsical. What do you notice about the colour scheme? The colours go against the monochromatic layouts that seemed to be ubiquitous over the past years. Highly contrasting, vibrant colours are where it is at for 2019 and beyond. Angular shapes, metallic shades, and attention-grabbing blues and purples have made comeback.
The reason is because bolder colours evoke emotion. While you can still use blacks and whites, you want to add some colourful pop amongst those shades, especially if you want to show passion and warmth. Purple, blue, and green are excellent choices for this.
Although this isn’t technically in design, having a chatbot feature available on a website is becoming much more common; and so it shouldn’t be ignored when considering how and where the chatbot is going to pop up. What will it look like? What’s the font size? Does the colour scheme match?
Chatbots are becoming a must because they can personalise communication, automate tasks, give recommendations, and even help people find solutions to their problems when a human representative is unavailable. Make sure that you are incorporating chatbots in your website design.
Single Page Minimalism
For a long while now, single page, flowing websites have been winners in the design awards. Though multiple pages are ideal for some industries, minimalistic grids are quickly becoming the trend of the year. What’s more is that many websites are breaking out of the grid, so to speak, and opting for asymmetrical layouts that lean towards the left of the screen. Landing pages and smaller websites, like professional portfolios, do well with this design.
Micro interactions play a role in the user experience. If you want your website design to get conversions and be shared throughout the internet, you need to make your website more interactive. Typically, micro interactions include things like customizable content, such as clickable elements, navigation, share buttons, and so on. Other examples are forms for newsletters or links to eBooks. The key to making interactive content work, though, is to not over-design the elements. Chimes, little notification flags, or scrolling animation and glitch art are great ways to add micro-interactions that don’t overwhelm. Remember, you are trying to enhance the user experience by simplifying your website, not by making it more complex.
A 2017 found that “86% of consumers said authenticity is important when deciding what brands they like and support.” This means that you can’t be fake. Ever. While this isn’t an emerging trend, authenticity is something that is becoming more and more dire with each passing year. Consumers want to know that the people they are doing business with are real, honest, and transparent. How does that translate into web design, you ask?
Think about transparency as a visual. You will want to incorporate user generated content, such as people using your products as they travel. Think about the instances where your products or services are going to be used. This includes using natural textures and colours that are used within a particular setting. For example, if you sell camping gear, you might want a website that has greens and browns as the primary colour scheme. Avoid using stock images, which are too staged.
Another way to captive authenticity is to use geometric structures, like rectangles, squares, and triangles. Even when you lack the grid layout, the sharp corners of geometric shapes add stability to a design. Pair those with organic shapes, like animated trees or paint splatter. You get both an illusion of movement and the feeling that the page was created by a person.
Retro and Outline Type
As we move farther into the future, the more the past comes back. One of the most poignant of the 2019 web design predictions that have come true so far would be the retro typeface. Outline typography, bold text, and so on are making a comeback. If you want to incorporate this retro vibe into your web design, doing so is easy. Simply make outline a hover effect in menus or links. You can have these words hover over hero images to give them more power.
But the true jaw-dropper out of this is that serifs are finally getting some screen time too. Don’t believe us? Head over to the Mailchimp landing page to see an artistic use of a serif font. Another great example is Medium, the online publisher.
Black and White
So, while we started off with saying that bright colours are king this year, the opposite to the bright and bold designs is the sophisticated black and white palette. Black and white layouts are getting paired with minimalism to create a sense of intrigue. Mystery. Now, while using pitch black (#000000) is still a no-go, chose near blacks, off-whites, and light greys and browns to create depth and diversity in the most simple of ways.
2019 has a lot going for it already when it comes to web design—and there are still many more months to this year left. Though we don’t know what the future will bring in 2020, we know where it is headed with a merging of retro flair, futuristic undertones, AI, interactions, and other trends. Though this list isn’t comprehensive, it gives you a great look at how website design is evolving every single year.
So, have you given into the trends yet? Which ones are you looking most forward to going away next year?