The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. This should not be surprising as Google records over 200 billion searches every month.
Has your business integrated website marketing strategies to capitalize on this windfall? Here are three website marketing strategies you should consider to increase conversions:
Integrate smart pop-ups
Design compelling videos for your brand
A recent survey by YouTube has revealed that most customers are visual shoppers. A one-minute-long video can drive the message home compared to an entire page filled with texts and blocks. Combining blog posts and videos can drastically increase your website e-commerce conversion rate. The study further found out that 20% of the consumers are likely to add a product to their cart after watching a short video. Make sure your videos are also professionally designed for search engine optimization so that potential customers can easily find them.
Take advantage of social media marketing