Content creation is the chief-responsibility of today’s digital marketers. Authoritative eCommerce websites with high rankings on major search engines such as Google and Bing have high-quality content. Therefore, as a website manager or webmaster, you need to focus on creating engaging website content to be competitive, drive qualified traffic and generate revenue. Here are three key steps to creating remarkable small business website content.

First Step: Ideation

You need to come up with a viable content idea before you start creating any piece of content. As a content creator, you can get great content ideas from your website visitors, online forums, shareholders, and customers. You can also find great content ideas by arranging and participating in brainstorming sessions with larger groups – this could be within your small business or by engaging with people who align with your target audience. Conducting extensive keyword research is another resourceful way of coming up with the perfect content or topic idea. You should also choose the most appropriate angle for your topic at the ideation stage.

Second Step: Planning

At this stage, you should choose the content type you want to use in presenting your message. For instance, while some pieces of content should be presented visually, other types are best presented in plain text. In other words, you can choose to use videos, animations, images, and infographics or go with articles, blogs, and eBooks. The content type you choose for your topic depends on what your audience prefers and what your competitors are doing.

Third Step: Creation

With the ideas you have coupled with thorough planning, you can comfortably start creating engaging content. Once you have successfully set up steps one and two, producing high-quality content shouldn’t be a problem. But, as you write, design or film, keep in mind that producing converting content is a constant process. Meaning, you should make adjustments and tweaks as you go. If you realise that the angle or content type format you chose is not perfect for your topic, don’t be afraid to take a step back and review your options. In fact, you may gain new ideas along the way that need to be included in your copy.

While website design and usability are crucial elements of a website, content is a decisive aspect that can make or break it. Hence, you need to be methodical in following the rules and steps of creating engaging website content. You should also observe all Search Engine Optimisation (SEO) best practices when creating your content.