4 Easy Ways to Improve Your Next Blog Post.

Once you have your website live, the next big step is adding posts.  Here are 4 easy ways to make that process simpler and get those posts written.

1)     Consider your message and audience:

  1. What do you want to connect with your customers about?
  2. Do you want to show your expertise?
  3. Do you want to get your audience thinking about your products and services?  Or perhaps offer them a special discount?
  4. Is there a special event coming up you would like them to know about, a new product, a new service?
  5. Is there some helpful information you can offer them: 3 easy ways to avoid costly mistakes…

2)     Open your post with a great title!  Purely from a practical point of view, the first few words are what appears in search engines and also on your social media sites if you post it to your page, so think about your keywords and what will get your post read. 

  1. Ask a question
  2. State a startling fact or statistic
  3. Use the first sentence to start telling a story that they will want to read the rest of…
  4. Use a ‘how to’ sentence to deliver information of value.

3)     Make it easily readable.

  1.  Use headlines, bold font and bullets to break up the text.
  2. Short sentences, short paragraphs and keeping things to the point really helps!
  3. Whitespace (the white area around the text, images, etc.) helps to make it easier on the eyes.  So don’t think your need to squash everything up.

4)     Review, shorten, check your SEO and Publish!

  1. Double-check the headline and first sentence is appealing
  2. See whether you can shorten the text.
  3. Check the draft version of the post to make sure it looks the way you want it to.
  4. Check you have entered the SEO details you want.
  5. Add a feature image!
  6.  Add you category, tags and Publish!!

If you feel like you are on a roll, write more than one post.  Once you are in the groove you might find it easier to write, 4 (one for each week of the month) all in one hit and then set them up to publish once a week.

Copywriting for your blog or website isn’t everyones cup of tea.  If you want help with your websites blog posts / social media.  Get in touch.

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