How to Reduce Bounce Rate and Boost Conversions in 5 Easy Steps
Not sure how to reduce the bounce rate on your website? Don’t feel bad -it’s a tough metric to nail down.
First of all, what is bounce rate? Well, let’s assume your website has a bounce rate of 75%. This means that 75% of your visitors left the website without going to a different page than the one they landed on.
Now, there’s no real definition of a good bounce rate. Some business owners may consider a bounce rate of 75% as excellent, whereas others would see it as disastrous. It all depends on your business goals.
That said, a lower bounce rate is usually a good thing. Here are 5 tips that should help you figure out how to improve your bounce rate.
1. Optimise for Mobile
We shouldn’t have to reiterate the importance of mobile optimisation, but unfortunately there are still many websites that don’t seem to have gotten the memo.
Sure, launching a mobile-friendly website can be an expensive process. But with over 50% of all online traffic generated through mobile phones, do you really have a choice? Don’t put mobile optimisation on your to-do list – make it a priority.
2. Format Your Content
Have you ever clicked on a blog post, only to be greeted by a seemingly impenetrable wall of text? We’ve all been there. Even if the content is useful, many visitors won’t feel like dealing with poor formatting.
The good news is that there are many ways to make your content more approachable. Making frequent use of headers, subheadings, lists, and images will allow the reader to skim your content as quickly as possible.
3. Keep It Relevant
Content relevance is another major contributing factor to high bounce rates. Targeting certain keywords is fine, but the rest of your content should be directly relevant to that query.
When optimising for relevance, it helps to consider user intent. Are they looking to buy something, learn something, or solve a problem? By finding out which funnel stage they’re in, you’ll be able to target your keywords more effectively.
4. Improve Page Load Times
Though poor content is a common cause of high bounce rates, it’s far from the only one. In some cases, your visitors won’t even get to read the content before bouncing off your website.
Of course, we’re talking about high page load times. If your web pages take more than two seconds to load, half of your visitors may already be gone. This is particularly true for mobile websites and e-commerce retailers.
5. Don’t Overwhelm Your Audience
If you want to offer relevant material to your audience, your existing content can be a perfect vehicle. That’s why almost all decent blogs have at least a couple of ads and widgets in the sidebar.
That said, it’s important not to go overboard. Bombarding your visitors with offers and promotions will only get them distracted. Something simple – such as related article recommendations – is a better way to provide value.
More Tips on How to Reduce Bounce Rate
Though these tips should help you achieve a good bounce rate, they’re only the tip of the iceberg. Making sense of this metric is not an easy task, and it requires a lot of time and patience.
Are you interested in more information on how to reduce your website’s bounce rate? We’ll be able to help you out! Contact us and we’ll get back to you soon.