Over half of traffic to websites comes from search engine traffic, so having a strong SEO strategy in place is critical if you want to capitalize on potential traffic. If you are ready to increase traffic and sales, check out our shortlist of the of the top 7 WordPress SEO tools.

7 Must-Have WordPress SEO Tools to Drive Traffic and Conversions

1. Yoast WordPress SEO

Yoast is a very popular WordPress plugin. It provides assistance to every aspect of SEO.

With this SEO WordPress plugin, you can easily work with the title, meta description, and meta keywords. Using these keyword techniques in a consistent way will help you ensure successful branding for your business.

Yoast also helps check your site pages for images to make sure they have alt tags that match keywords. It can also assess XML sitemap functionality.

If you want to splurge, we strongly recommend Yoast Premium. The added benefits of automated URL redirects when you adjust your URL (slug), and the recommended internal content linking are both highly advantageous and worth the yearly price of USD69 (at time of writing this article)

2. Wordfence

WordPress is a secure system, but that doesn’t mean you shouldn’t keep up to date on security issues. Wordfence is a great security plugin that allows you to monitor logins, block suspicious attempts, assess password strength, prevent users creating weak passwords, block IP addresses and much more.

Again, this is a FREE plugin, but there is the opportunity to upgrade to their Premium version. If your site has a high volume of traffic or runs transactions, we would encourage you to upgrade for the numerous additional benefits.

4. Google Analytics by Monster Insights

7 Must-Have WordPress SEO Tools to Drive Traffic and Conversions

Google Analytics by Monster Insights is a powerful and popular SEO WordPress plugin. It brings all the core power of Google Analytics directly into your WordPress dashboard, with the opportunity to various upgrades to allow specific insight into post performance, eCommerce and product performance, longer time frames and more. The free version certainly provides an adequate amount of information to get you started in the world of website analytics, without the need to delve into the – somewhat intimidating – Google Analytics interface.

5. Broken Link Checker

As you can probably guess, this is an incredibly useful WordPress plugin. People (and search engines) don’t like broken links, so using this simple tool can help keep everyone happy. Email notifications can be sent on a regular basis, or when new broken links are detected, with an all-in-one option to update the link across your website.

If you haven’t done much maintenance on your site in a while, it may be time to do a thorough check. While that could be a large project, the broken links tool makes light work of it and will let you identify and edit problem links without editing individual posts.

6. W3 Total Cache: Part of WordPress SEO Tools

If your site is slow, you will struggle to attract and retain customers. What you might not realise though is that sluggish web pages also impact your SEO ranking.

If you are concerned with your speed, W3 Total Cache is one of the most highly regarded plugins to assist with site performance.  It is important to remember that site performance is based on a variety of factors, and the most critical factor – often overlooked – is your hosting platform. It’s important to review your host and their technology to ensure that your site stays at top performance. Be mindful of clogging up your website with too many plugins too, as this can significantly impact performance!

7. AMP

AMP  stands for Accelerated Mobile Pages and enables web experiences that are consistently fast, beautiful and high-performing across distribution platforms. The AMP Plugin for WordPress supports fully integrated AMP publishing for WordPress sites with the opportunity to customise various aspects for developers.  There are a variety of options available with this plugin, but you there are online guides to support you, and you will certainly notice an impact on your mobile search engine rankings.

Increase Your Website Traffic with SEO Plugins

If you would like any further advice or information regarding search engine optimisation and the best WordPress plugins, please do not hesitate to contact us and we will be happy to help!