With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging.
Being economical in your ad copy or subject headline in social media marketing is important. People have a short attention span. Unless the right words are used in the ad copy or the subject headline, even the best offer or product isn’t likely to find their way into prospects’ minds. Using the right words can …
Your eCommerce website is an important brand touchpoint. But poor visualisation of your products can mar this. Hence, to ensure your eCommerce website lives up to your brand’s value proposition, the images of your products play a vital role. Besides, capturing the ‘good side’ of your product online can be the deal clincher.
The statistics cannot be ignored – 9 in 10 refer to online reviews to guide their purchase decision. Social and digital media has democratised marketing. People aren’t just consumers. They can actively participate in the marketing process. As such, they have to be taken seriously. One of the realities of customer reviews is they can …
How to effectively tackle negative customer reviews Read More »
When you walk into a shop or a restaurant, or any kind of service provider, the speed and efficiency with which you are served makes a lasting impression. It is the same when a customer makes a digital entrance to your website. In this age of fast-moving websites and mobile apps, statistics show that a website that takes more than three seconds to load will lose more than 40% of potential trade. Those customers, who have an expectation that a site will load in less than two seconds, will have already moved on.
Creating effective content to fit your start-up or small business website design can be a time-consuming process. As well as considering what to include, you also need to know what simply can’t be included, perhaps through space limitations.
LinkedIn now has over 660 million members with 675 million monthly users. Of these, 40% of monthly active users use LinkedIn daily. LinkedIn is very specific in it’s audience – business to business. This is highlighted by 94% of B2B marketers using LinkedIn as a content distribution channel, compared to Twitter at 89%, and Facebook and YouTube …
LinkedIn Pages: An Action Plan for Small Business Read More »
As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen a resurgence. In this post, we’ll highlight effective email marketing campaigns to boost revenue and market share for eCommerce businesses. 1. What’s hot/what’s in Everyone likes to feel special. Your …
The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get more for less when it comes to small business marketing, these three top tips will make all the difference. Scrap what doesn’t work for you It’s surprising how many companies …
Revenue generated by the Australian eCommerce market is expected to grow to $43,606m! Online shopping is here to stay and grow. But just being present online is no longer good enough. Like a good retail store, your eCommerce site has to be well designed with a great customer shopping experience. In this post, we will …
How to stimulate sales growth from your eCommerce website Read More »
