linkedin

LinkedIn now has over 660 million members with 675 million monthly users. Of these, 40% of monthly active users use LinkedIn daily. LinkedIn is very specific in it’s audience – business to business. This is highlighted by 94% of B2B marketers using LinkedIn as a content distribution channel, compared to Twitter at 89%, and Facebook and YouTube…

Read More
How to boost revenue and market share

As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen a resurgence. In this post, we’ll highlight effective email marketing campaigns to boost revenue and market share for eCommerce businesses. 1. What’s hot/what’s in Everyone likes to feel special. Your…

Read More
pandemic marketing

The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get more for less when it comes to small business marketing, these three top tips will make all the difference. Scrap what doesn’t work for you It’s surprising how many companies…

Read More
content marketing in times of crisis

For many small businesses in Australia, COVID-19 will be the biggest crisis to date. Despair, helplessness and anxiety characterise the emotions of many small business owners. Although government assistance is available, they are temporary shelters to weather the storm. Good business practices must prevail to come out on the other end stronger. On this note,…

Read More
CONTENT MARKETING IDEAS

Today, persuading digitally connected and savvy consumers requires a lot more than gifts or discounts. From quick tips on how to get rid of weeds to insights on how to choose a blue-chip stock, content marketing sits at the top of every marketer’s playbook. Good content builds trust and authority. However, thanks to the growing popularity…

Read More
THE 8-STEP GUIDE TO SEO KEYWORDS

Whether you are writing a blog post, an advert or adding content to your website you will need to use SEO keywords. They are a vital component of any online copy but can be a little confusing if you are not used to using them. This quick guide will help you understand what SEO keywords…

Read More