If you are not promoting your service, product, or company on Facebook, you’re behind the curve. With close to a billion users active on the social network, Facebook lets you interact with your target market in ways that your blog or website can’t. Now is the time to jump the Facebook bandwagon if you [...]
If you haven't started planning for your Christmas Promotional activity yet, now's the time.... Planning your Christmas Marketing Campaign Yes, it is only September, but you have probably noticed that many shops have Halloween decorations and costumes for sale - this is the first indication that [...]
In today’s world, eCommerce websites are a must-have for every retail business. However, some of these websites do not engage customers as much as they could, which is the difference in how effective they are at promoting business growth. Creating an interactive eCommerce experience for your customers will help engage your customers and websites. [...]
Landing pages are great for converting your website visitors into leads or sales. They are not new to digital marketing and because of this the number of software offerings available to help a small business create landing pages are numerous and varied. Firstly this is NOT another 'review' of landing page software. This article is [...]
So you want to know a little more about Content Marketing? Fair enough! It's one of the foundations of online marketing strategies implemented by small business (and large) across the world. Why? Because it's impact can be felt across not just one, but several of a business's online channels including website, YouTube, social, etc - [...]
Get a website presence for your business startup Do you have a great idea and want to start registering future customers? Create a simple website presence that clearly conveys what you are offering and give your startup business or idea a marketing launch pad. Give your startup idea or business an online launchpad. Are you trying to [...]
We have been working with the WordPress CMS for over ten years, and it continues to evolve and improve thanks to its global network of developers. Often we are asked the question: Why WordPress? Many people often compare WordPress to SquareSpace, or WordPress vs Joomla, so we thought we would answer why WordPress for [...]
The exciting thing about discussing SEO for e-commerce or in general is that it's both science and art. It has this ability to deliver results based on discipline, fundamentals and creative. There is minimal grey area, it enjoys some stability and compliance, adds a certain predictability to it. Almost sounds guaranteed doesn't it? Search engine [...]
A new study performed with SEMrush's 'Organic Research Tool' has found large differences in search result displays between mobile and desktop. In fact, it has been reports that only 13% of websites retained their ranking position across both platforms. The study investigated web address and domain position differences for 50,000 random keywords. The results: [...]
In an increasingly competitive digital world, setting up a business and surviving is more difficult than ever before. There are thousands of elements to think about, yet everything seems to point towards keeping the customer happy enough to get them to buy. From there, you need to maintain that relationship to continue getting conversions. [...]
