Today, more people are finding out about businesses and buying from them through social media platforms than ever before. E-commerce is growing exponentially in popularity, and more businesses are funnelling money from their budget into digital marketing. The reason is because social media is an immediate connection with the audience, regardless of what platform [...]
In the highly competitive digital world, where content and the user experience is the ultimate decider in whether your business survives or not, you sometimes have to extend your efforts just a little bit further than you do in the real world. To keep customers coming back to your services or products, you need to [...]
Having an e-commerce website means you have goals that are different from other online entities—you are driven to make sales and make a profit from those sales. Other websites might have purchasable items, but the leads you generate and nurture are for making a sale. However, that doesn’t mean you can skimp on on-page optimisation [...]
Welcome to our Ultimate SEO Guide for Small Business. This articles provides an overview of SEO, how to optimise your content for search engines, what keywords are and how to find the best ones and much more! What is SEO? Search engine optimisation (SEO) is used to attempt to make websites appear in a high position in [...]
Content marketing is the future of marketing that permeates creativity and marketability in one place. It is a strategic approach, which is based on the development of effective and relevant content, and it is also focused on the execution of content which appeals to a broader base of audience. Content marketing plays a vital [...]
Opening the door to enhanced SEO, more customers & sales The world of e-commerce is pretty much like the stars in the galaxy that keep twinkling. There’s constant turbulence in the ecommerce environment, and if you manage to survive amidst the chaos and get things right, you are sorted. As the owner of an [...]
Small businesses and startups are the boom nowadays. The idea of working for your own benefit and owning your own business has been attracting people young and old. Moreover, small businesses also provide a great opportunity for entrepreneurs looking to bring their new products and services to the fore for people to make use [...]
Web design is a complex process that comes with its challenges. Whether you hire a pro or do everything yourself, it's important to check for potential mistakes and include a few key elements on your pages. To help you out, we've compiled this website design checklist. Read on to learn more! With over 320 [...]
It's no secret that blogging can take your business to a whole new level. Yet, most of us rarely have the time or inspiration to create engaging blog posts for our audience. With the right blogging tools, you'll be able to write better and faster. Here are our favorite picks! Trying to grow your [...]
Verisign performed a 2015 study that showed 84% of consumers believe that a business is more credible if it has an online presence. A custom website design brings those statistics up even higher. If this is true, then why isn't optimizing the online presence of your company's website your number goal? One of the main [...]