Posts by GetOnlineAustralia
LinkedIn Pages: An Action Plan for Small Business
LinkedIn now has over 660 million members with 675 million monthly users. Of these, 40% of monthly active users use LinkedIn daily. LinkedIn is very specific in it’s audience – business to business. This is highlighted by 94% of B2B marketers using LinkedIn as a content distribution channel, compared to Twitter at 89%, and Facebook and YouTube…
Read MoreHow to boost revenue and market share
As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen a resurgence. In this post, we’ll highlight effective email marketing campaigns to boost revenue and market share for eCommerce businesses. 1. What’s hot/what’s in Everyone likes to feel special. Your…
Read MorePandemic marketing: how to optimise your budget
The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get more for less when it comes to small business marketing, these three top tips will make all the difference. Scrap what doesn’t work for you It’s surprising how many companies…
Read MoreHow to stimulate sales growth from your eCommerce website
Revenue generated by the Australian eCommerce market is expected to grow to $43,606m! Online shopping is here to stay and grow. But just being present online is no longer good enough. Like a good retail store, your eCommerce site has to be well designed with a great customer shopping experience. In this post, we will…
Read MoreHow to use Instagram marketing effectively
Looking for ways to use social media marketing for your small business? Instagram is one of the most user-active social media sites in the world, with over four billion liked posts every single day. Instagram marketing has become a savvy business tool – translating engaged users into paying customers. Here are some top tips to…
Read MoreHow to use content marketing in times of crisis
For many small businesses in Australia, COVID-19 will be the biggest crisis to date. Despair, helplessness and anxiety characterise the emotions of many small business owners. Although government assistance is available, they are temporary shelters to weather the storm. Good business practices must prevail to come out on the other end stronger. On this note,…
Read MoreHow to engage prospects with these content marketing ideas
Today, persuading digitally connected and savvy consumers requires a lot more than gifts or discounts. From quick tips on how to get rid of weeds to insights on how to choose a blue-chip stock, content marketing sits at the top of every marketer’s playbook. Good content builds trust and authority. However, thanks to the growing popularity…
Read MoreDoes your small business website provide soft landings?
With all the travel disruption at the present time, many people will not be able to take physical flights with the nation’s airlines. However, there is one key area where the type of landing delivered is still of great importance. Arriving by means of a hard landing This contrast refers to how people arrive at…
Read MoreThe 8-step guide to SEO keywords
Whether you are writing a blog post, an advert or adding content to your website you will need to use SEO keywords. They are a vital component of any online copy but can be a little confusing if you are not used to using them. This quick guide will help you understand what SEO keywords…
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