WordPress is an incredibly robust content management system (CMS) allowing the development of virtually any type of website. The world agrees - with almost a quarter of all current websites built using this platform. WordPress is designed to make search engine optimisation (SEO) easy and to make website design accessible both in flexibility and affordability. [...]
The Power of SEO Search Engine Optimisation, or SEO, is a term that pops up time and time again in the world of online small business marketing. It’s the practice of cleverly designing websites and online content so that it appears towards the top of search results, drawing in maximum traffic. But how necessary is [...]
This headline might well evoke an image of a kid, nose pressed to the glass of a toy shop, looking longingly inside. It might also bring to mind an artist, brush beside nose, adding lots of fine detail to their canvas. Neither is prepared to step back, which brings us to your small business [...]
If you are not promoting your service, product, or company on Facebook, you’re behind the curve. With close to a billion users active on the social network, Facebook lets you interact with your target market in ways that your blog or website can’t. Now is the time to jump the Facebook bandwagon if you [...]
If you haven't started planning for your Christmas Promotional activity yet, now's the time.... Planning your Christmas Marketing Campaign Yes, it is only September, but you have probably noticed that many shops have Halloween decorations and costumes for sale - this is the first indication that [...]
In today’s world, eCommerce websites are a must-have for every retail business. However, some of these websites do not engage customers as much as they could, which is the difference in how effective they are at promoting business growth. Creating an interactive eCommerce experience for your customers will help engage your customers and websites. [...]
Landing pages are great for converting your website visitors into leads or sales. They are not new to digital marketing and because of this the number of software offerings available to help a small business create landing pages are numerous and varied. Firstly this is NOT another 'review' of landing page software. This article is [...]
So you want to know a little more about Content Marketing? Fair enough! It's one of the foundations of online marketing strategies implemented by small business (and large) across the world. Why? Because it's impact can be felt across not just one, but several of a business's online channels including website, YouTube, social, etc - [...]
Get a website presence for your business startup Do you have a great idea and want to start registering future customers? Create a simple website presence that clearly conveys what you are offering and give your startup business or idea a marketing launch pad. Give your startup idea or business an online launchpad. Are you trying to [...]
We have been working with the WordPress CMS for over ten years, and it continues to evolve and improve thanks to its global network of developers. Often we are asked the question: Why WordPress? Many people often compare WordPress to SquareSpace, or WordPress vs Joomla, so we thought we would answer why WordPress for [...]
