content marketing in times of crisis

For many small businesses in Australia, COVID-19 will be the biggest crisis to date. Despair, helplessness and anxiety characterise the emotions of many small business owners. Although government assistance is available, they are temporary shelters to weather the storm. Good business practices must prevail to come out on the other end stronger. On this note,…

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CONTENT MARKETING IDEAS

Today, persuading digitally connected and savvy consumers requires a lot more than gifts or discounts. From quick tips on how to get rid of weeds to insights on how to choose a blue-chip stock, content marketing sits at the top of every marketer’s playbook. Good content builds trust and authority. However, thanks to the growing popularity…

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3 key steps to creating engaging website content

Content creation is the chief-responsibility of today’s digital marketers. Authoritative eCommerce websites with high rankings on major search engines such as Google and Bing have high-quality content. Therefore, as a website manager or webmaster, you need to focus on creating engaging website content to be competitive, drive qualified traffic and generate revenue. Here are three…

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Guide to content marketing

So you want to know a little more about Content Marketing? Fair enough! It’s one of the foundations of online marketing strategies implemented by small business (and large) across the world. Why? Because it’s impact can be felt across not just one, but several of a business’s online channels including website, YouTube, social, etc –…

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