Content Marketing

Content marketing is incredibly powerful and will help your SEO efforts as well as build a positive brand image. Explore our content marketing articles.

How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on the …

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How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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5 steps to creating a social media marketing content strategy

In the fast-changing world of social media marketing, it’s not easy to keep track of what’s in and what’s not. The ‘victim’ of this is the absence of strategy in a brand’s or business’ content marketing. Without a strategy, your posts may not have a focal point or theme. There’ll appear haphazard. As a result, …

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How to craft a competitive marketing plan

It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …

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Christmas digital marketing planner: a guide

Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …

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content marketing in times of crisis

How to use content marketing in times of crisis

For many small businesses in Australia, COVID-19 will be the biggest crisis to date. Despair, helplessness and anxiety characterise the emotions of many small business owners. Although government assistance is available, they are temporary shelters to weather the storm. Good business practices must prevail to come out on the other end stronger. On this note, …

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CONTENT MARKETING IDEAS

How to engage prospects with these content marketing ideas

Today, persuading digitally connected and savvy consumers requires a lot more than gifts or discounts. From quick tips on how to get rid of weeds to insights on how to choose a blue-chip stock, content marketing sits at the top of every marketer’s playbook. Good content builds trust and authority. However, thanks to the growing popularity …

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3 key steps to creating engaging website content

3 key steps to creating engaging website content

Content creation is the chief-responsibility of today’s digital marketers. Authoritative eCommerce websites with high rankings on major search engines such as Google and Bing have high-quality content. Therefore, as a website manager or webmaster, you need to focus on creating engaging website content to be competitive, drive qualified traffic and generate revenue. Here are three …

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