Digital Marketing for Small Business: easy mistakes to avoid

Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have to be complicated and nor does it have to be intimidating. To help you with your digital marketing for small [...]

Digital Marketing for Small Business: easy mistakes to avoid2017-12-20T09:54:22+00:00

Countdown to Christmas Digital Marketing Campaign

Tic, toc, the clock is ticking away and Christmas is fast approaching. Are you ready? Do you have your Christmas digital marketing campaign prepared? Planning your Christmas Marketing Campaign 1. Start planning.  Shopping centres and supermarkets take down the Halloween pumpkins and cobwebs and start hanging [...]

Countdown to Christmas Digital Marketing Campaign2017-10-05T14:05:00+00:00

Optimising your digital marketing

These days, digital is an important part of any marketing campaign. And there are simple and easy things you can do to help with optimising your digital marketing efforts.   Social Media Social media posts are a vital part of digital marketing and it's how you approach such posts that [...]

Optimising your digital marketing2018-05-23T11:45:54+00:00

Why quality content is so important

Quality content has become one of the most important elements of any website, here’s why. There was a time, at the birth of the Internet, when just having a website was something of a novelty. That was a temporary situation and the novelty wore off a long time ago. It then became necessary to [...]

Why quality content is so important2017-09-11T16:41:03+00:00

Keeping visitors on your site: 59 seconds

Keeping visitors on your site: 59 seconds You have less than 59 seconds to capture a visitor's attention. This is based on Nielsen Norman Group's claim that most users stay on a website for less than 59 seconds. Bottom line is, if you don't get your visitor's attention in this time, then they are [...]

Keeping visitors on your site: 59 seconds2017-09-11T15:26:56+00:00

Latest Google Updates August 2017

News from Google - August 2017 Google is an absolute powerhouse, and the volume of data they hold, interpret, learn and evolve from is so extensive it boggles the mind. This data is both a blessing and a curse, as marketers leverage the data to target advertising spend to nth degree and not [...]

Latest Google Updates August 20172017-09-11T15:39:04+00:00

6 Online Marketing Tools For Small Business

Small business marketing can be a monumental task, but having the right tools can save you a heap of time. This article covers our favourite online marketing tools for small business, and best of all, many of them are free! Digital marketing is a whole new world. No longer can you afford to ignore [...]

6 Online Marketing Tools For Small Business2017-09-11T12:13:38+00:00

Copywriting secrets for SEO ranking

What’s more important for SEO ranking, keywords or content? There was a time when keywords were far more important, but not anymore. The reality is that most entrepreneurs and even many online marketers are stuck in the past when it comes to their concept of SEO. There was a time when content wasn’t very important. [...]

Copywriting secrets for SEO ranking2017-05-25T11:45:28+00:00

6 Tips for online marketing success

Having a website has become a  business necessity. And yet just having a website isn’t enough. It’s a great big Internet with millions of websites and it’s very easy to get lost in the crowd. That’s why Internet marketing is an integral part of online success.  Here are six tips that will help you [...]

6 Tips for online marketing success2017-05-08T04:10:05+00:00

5 Tips to Get Your Christmas Digital Marketing Organised.

Christmas Digital Marketing Tips Christmas is coming.  It is that time of year as a small business owner that you are thinking of your Christmas digital marketing and how you can ensure that you have everything in place for your Christmas marketing.  September has slid past, October too and suddenly we are mid-November and it [...]

5 Tips to Get Your Christmas Digital Marketing Organised.2017-04-11T21:17:23+00:00