Digital Marketing

How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media.   #1 …

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How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy.   1. Focus on …

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How to make your landing pages work harder

How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the common misconceptions below, you can make them work harder for you. 1.  More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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Christmas Marketing Planner

Christmas Digital Marketing Planner

Preparing your Christmas marketing activities can be as simple or as complicated as you choose to make it. We have simplified the whole process for you with three easy steps. Shape and mould to suit your business and customers! Step 1: Create a List First off, create a list of Christmas and New Year marketing …

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Christmas digital marketing planner: a guide

Christmas digital marketing planner: a guide

Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …

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HAVE YOU PLANNED YOUR CHRISTMAS MARKETING_

Countdown to Christmas Digital Marketing Campaign

If you haven’t started planning for your Christmas Promotional activity yet, now’s the time…. Planning your Christmas Marketing Campaign Yes, it is only September, but you have probably noticed that many shops have Halloween decorations and costumes for sale – this is the first indication that Christmas really isn’t that far away. Why? Because the …

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Traditional vs digital marketing

The difference between traditional marketing and digital marketing

Having a strong marketing strategy is very important for small businesses. It is the only way to make your brand stand out amongst your competitors. It is equally important to choose the best marketing tool – that tool that will reach out to a large number of your potential customers and be within your budget. …

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