Digital Marketing

Explore our Digital Marketing Articles covering topics including WordPress, websites, email marketing, social media and more.

Why you need mail list segments

We’ve all been annoyed by overzealous and aggressive email marketing. In fact, “45% of customers dislike it when a brand reaches out too often”. Separating your mail list into categories, based on a wide range of data, will solve this problem. Here is a step-by-step guide to incorporating mail list segments in your small business …

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What are Buyer Personas and why are they so important?

In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your products and services. What are buyer personas? Buyer personas are fictional representations of your ideal customer. They can be based on an actual customer, or you can create one from …

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Buyer persona

Who is your target audience?

When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want to buy it. These people are your target audience. By identifying your target audience, you can decide where to best direct your advertising budget. A target audience will consist of …

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3 eye-opening website marketing strategies to increase conversions

The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. …

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Choosing a domain name for your small business

Whether you are a plumber, a freelance photographer, own a local cafe or any other type of small business, having a great website is essential to your business’s success. Unfortunately, several small businesses found out just how crucial having an online presence is,  thanks to the impact of Coronavirus (COVID-19). Businesses without a website or …

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How to run effective surveys for your social media marketing

There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …

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Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media. #1 Find …

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How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on the …

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How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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