The difference between traditional marketing and digital marketing


Having a strong marketing strategy is very important for small businesses. It is the only way to make your brand stand out amongst your competitors. It is equally important to choose the best marketing tool - that tool that will reach out to a large number of your potential customers and be within your budget. [...]

The difference between traditional marketing and digital marketing2020-01-10T11:25:09+11:00

6 Ways To Show Customers Some Love on Valentine’s Day


In the highly competitive digital world, where content and the user experience is the ultimate decider in whether your business survives or not, you sometimes have to extend your efforts just a little bit further than you do in the real world. To keep customers coming back to your services or products, you need to [...]

6 Ways To Show Customers Some Love on Valentine’s Day2019-02-13T09:10:35+11:00

Digital Marketing for Small Business: Easy Mistakes to Avoid


Digital marketing for small business can be a daunting task, particularly with lingo like keywords, linking strategies, retargeting and acronyms like SEO, SEM, PPC, PPI, thrown around like lollies at Halloween! It doesn't have to be complicated and nor does it have to be intimidating. To help you with your digital marketing for small [...]

Digital Marketing for Small Business: Easy Mistakes to Avoid2019-05-29T11:21:17+10:00

What is an online marketing strategy?


Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by a plan. Who is your [...]

What is an online marketing strategy?2019-05-29T11:21:17+10:00

Optimising your Digital Marketing


These days, digital is an important part of any marketing campaign. And there are simple and easy things you can do to help with optimising your digital marketing efforts.   Social Media Social media posts are a vital part of digital marketing and it's how you approach such posts that [...]

Optimising your Digital Marketing2019-02-13T09:20:38+11:00

Why Quality Content is so Important


Quality content has become one of the most important elements of any website, here’s why. There was a time, at the birth of the Internet, when just having a website was something of a novelty. That was a temporary situation and the novelty wore off a long time ago. It then became necessary to [...]

Why Quality Content is so Important2019-05-29T11:21:17+10:00

Keeping Visitors on your Site: 59 Seconds


You have less than 59 seconds to capture a visitor's attention. This is based on Nielsen Norman Group's claim that most users stay on a website for less than 59 seconds. Bottom line is, if you don't get your visitor's attention in this time, then they are going to leave your site. So how [...]

Keeping Visitors on your Site: 59 Seconds2019-05-29T11:21:17+10:00

News from Google – August 2017


Google is an absolute powerhouse, and the volume of data they hold, interpret, learn and evolve from is so extensive it boggles the mind. This data is both a blessing and a curse, as marketers leverage the data to target advertising spend to nth degree and not just through Google. August 2017 saw [...]

News from Google – August 20172019-02-13T09:31:04+11:00

6 Online Marketing Tools For Small Business


Small business marketing can be a monumental task, but having the right tools can save you a heap of time. This article covers our favourite online marketing tools for small business, and best of all, many of them are free! Digital marketing is a whole new world. No longer can you afford to ignore [...]

6 Online Marketing Tools For Small Business2019-05-29T11:21:17+10:00

Copywriting Secrets for SEO ranking


What’s more important for SEO ranking, keywords or content? There was a time when keywords were far more important, but not anymore. The reality is that most entrepreneurs and even many online marketers are stuck in the past when it comes to their concept of SEO. There was a time when content wasn’t very [...]

Copywriting Secrets for SEO ranking2019-05-29T11:21:17+10:00