Explore our Digital Marketing Articles covering topics including WordPress, websites, email marketing, social media and more.
In the fast-changing world of social media marketing, it’s not easy to keep track of what’s in and what’s not. The ‘victim’ of this is the absence of strategy in a brand’s or business’ content marketing. Without a strategy, your posts may not have a focal point or theme. There’ll appear haphazard. As a result, …
5 steps to creating a social media marketing content strategy Read More »
It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …
It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …
Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …
How to use email marketing to sharpen your competitive edge Read More »
Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media. #1 …
A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on …
How to write product descriptions that will make people buy Read More »
An important aspect of effective social media marketing is landing pages. If you are able to overcome the common misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …
Preparing your Christmas marketing activities can be as simple or as complicated as you choose to make it. We have simplified the whole process for you with three easy steps. Shape and mould to suit your business and customers! Step 1: Create a List First off, create a list of Christmas and New Year marketing …
Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …
If you haven’t started planning for your Christmas Promotional activity yet, now’s the time…. Planning your Christmas Marketing Campaign Yes, it is only September, but you have probably noticed that many shops have Halloween decorations and costumes for sale – this is the first indication that Christmas really isn’t that far away. Why? Because the …
Countdown to Christmas Digital Marketing Campaign Read More »
