Digital Marketing

Explore our Digital Marketing Articles covering topics including WordPress, websites, email marketing, social media and more.

How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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Traditional vs digital marketing

The difference between traditional marketing and digital marketing

Having a strong marketing strategy is very important for small businesses. It is the only way to make your brand stand out amongst your competitors. It is equally important to choose the best marketing tool – that tool that will reach out to a large number of your potential customers and be within your budget. …

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How to avoid costly digital marketing mistakes to drive growth

Advances in marketing technology augur well for small businesses. There are more options to compete. But not knowing how to use them can be costly. In this article, we highlight how you can avoid costly digital marketing mistakes. Use them appropriately for your business. 1. Marketing without goals While marketing technology can sometimes produce surprisingly …

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Christmas digital marketing campaign ideas

Christmas Digital Marketing Campaign Ideas As the Christmas season quickly approaches, it’s important for businesses to make their online presence known and reach the ever-increasing online consumer traffic. There are many Christmas digital marketing channels and campaign strategies that can be used to reach potential customers, the most favoured being social media, email, and websites …

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The three basic mistakes you’re making with your online presence

There is no denying that an online presence is essential to the modern business success, and without social media marketing, a website, or a search engine presence, there is little hope for growth in this market. However, where most businesses trip themselves up is assuming the bare minimum is enough to compete in this hard-hitting …

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Digital Marketing Transit Map by Gartner

We often write about the complexities of digital marketing. It’s important to remember that digital marketing is an integrated business function. Marketing requires a clear understanding of business operations, strategy and goals in addition to applications, technologies and vendors. In each areas there are certain to be strengths and weaknesses, in addition to opportunities that …

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Digital Marketing: Easy Mistakes to Avoid

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