eCommerce

Learn all things eCommerce including design, WooCommerce, optimising your eCommerce site for sales, enhancing the checkout experience and much more.

Why you need mail list segments

We’ve all been annoyed by overzealous and aggressive email marketing. In fact, “45% of customers dislike it when a brand reaches out too often”. Separating your mail list into categories, based on a wide range of data, will solve this problem. Here is a step-by-step guide to incorporating mail list segments in your small business …

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Buyer persona

Who is your target audience?

When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want to buy it. These people are your target audience. By identifying your target audience, you can decide where to best direct your advertising budget. A target audience will consist of …

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4 Simple Yet Effective Tricks To Increasing Website Sales

4 Simple Yet Effective Tricks To Increasing Website Sales

An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you …

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3 eye-opening website marketing strategies to increase conversions

The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. …

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How to write copy for your website that prospects love to read

A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of words is the key to unlock the target audience’s hearts and minds. Unfortunately, too many businesses overly focus on the SEO side of the copy at the expense of the need to be consumer-centric. This post is a gentle reminder of the importance of staying consumer-centric.

How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on the …

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How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy.   1. Focus on …

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