Marketing Strategy

How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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How to craft a competitive marketing plan

It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …

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How to measure social media marketing’s growth contribution

For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn’t uncommon. However, the exclusion of social media marketing from your outreach activities can be detrimental to growth.  One of the challenges of effective social media marketing …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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The Benefits of Outsourcing Marketing

Outsourcing marketing is becoming a common practice as the Internet and mobile communications continue to grow in importance.  Part of the reason for this is that the number of marketing experts has not grown to keep pace with the expansion of digital technology.  The number of experts in the field has remained fairly constant, which …

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What is an Online Marketing Strategy?

Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by a plan. Who is your target …

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Finding the Right Marketing Mix

Building your business requires building a customer base. This requires a cohesive marketing strategy including the development of a marketing mix. A variety of tactics that will consistently draw customers over a long period of time. The first step is to know who your customers are. Know your Customer Knowing your target market doesn’t mean that …

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