Six marketing tips to boost your business

Marketing can be a complex and difficult field, especially if you are just starting out. Here are six tips to help you begin successfully marketing your business. Know your ideal customer You can’t build a good marketing strategy without knowing who you’re selling to.  Take the time to research your [...]

Six marketing tips to boost your business2018-01-29T15:23:45+00:00

Countdown to Christmas Digital Marketing Campaign

Tic, toc, the clock is ticking away and Christmas is fast approaching. Are you ready? Do you have your Christmas digital marketing campaign prepared? Planning your Christmas Marketing Campaign 1. Start planning.  Shopping centres and supermarkets take down the Halloween pumpkins and cobwebs and start hanging [...]

Countdown to Christmas Digital Marketing Campaign2017-10-05T14:05:00+00:00

Keeping visitors on your site: 59 seconds

Keeping visitors on your site: 59 seconds You have less than 59 seconds to capture a visitor's attention. This is based on Nielsen Norman Group's claim that most users stay on a website for less than 59 seconds. Bottom line is, if you don't get your visitor's attention in this time, then they are [...]

Keeping visitors on your site: 59 seconds2017-09-11T15:26:56+00:00

Small Business Website Essentials

No matter the stage you are at with your website, there are some components and features every single website should have. We've already given you tips on how website design helps online marketing, but we are now going to talk through some small business website essentials Clear Content & User Pathway Without a [...]

Small Business Website Essentials2017-09-11T11:53:50+00:00

5 Tips to Get Your Christmas Digital Marketing Organised.

Christmas Digital Marketing Tips Christmas is coming.  It is that time of year as a small business owner that you are thinking of your Christmas digital marketing and how you can ensure that you have everything in place for your Christmas marketing.  September has slid past, October too and suddenly we are mid-November and it [...]

5 Tips to Get Your Christmas Digital Marketing Organised.2017-04-11T21:17:23+00:00

Choose the Best Email Marketing Tool for your Business in 3 Easy Steps

Email marketing tools are plentiful so how do you choose the right email marketing software for YOUR business? What are email marketing tools?  Email marketing tools are are simply online software that takes care of the hard work for you when sending emails to multiple people.  That means that they shouldn't MAKE it hard work. [...]

Choose the Best Email Marketing Tool for your Business in 3 Easy Steps2017-04-11T21:17:23+00:00

Google Plus Versus Google Maps for Small Business Digital Marketing

What is the Difference Between Google Plus and Google Maps and How Does it Help Your Small Business Digital Marketing? Confused about the difference between Google Plus and Google Maps? You are not alone. Small business owners that are used to Yellow Pages as the go to business directory are coming to realise that Google [...]

Google Plus Versus Google Maps for Small Business Digital Marketing2017-04-11T21:17:26+00:00

Google Knowledge Graph – What Small Business Needs to Know

Google’s Knowledge Graph - A simple guide for small business owners. Google Knowledge Graph has been around since 2012 but few business owners are aware of it. It is used by Google both behind-the-scenes (to help Google improve its search relevancy) and also to present boxes within its search results that provide direct answers.  (Try searching [...]

Google Knowledge Graph – What Small Business Needs to Know2017-04-11T21:17:26+00:00

Top 5 Benefits of Social Media Marketing for Small Business

We were asked by a customer recently: How do we get more people to see our social media? What are the benefits of social media marketing, and Do you blog? Small business is often targeted by marketers singing the praises of social media marketing. "Promote your brand and grow your business by 500% in just 12 months"   Wow, [...]

Top 5 Benefits of Social Media Marketing for Small Business2017-04-11T21:17:27+00:00

3 ways a blog helps you with marketing your small business

Benefits of Starting a Blog for Marketing your Small Business: You have heard that a blog can help your small business marketing.  But how?  And why would you incorporate a blog or news feed into your website? What is a blog? It is simply a section of your website where you post articles on a regular [...]

3 ways a blog helps you with marketing your small business2017-04-11T21:17:28+00:00