Small Business Marketing

How to boost revenue and market share

How to boost revenue and market share

As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen a resurgence. In this post, we’ll highlight effective email marketing campaigns to boost revenue and market share for eCommerce businesses. 1. What’s hot/what’s in Everyone likes to feel special. Your …

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3 key steps to creating engaging website content

3 key steps to creating engaging website content

Content creation is the chief-responsibility of today’s digital marketers. Authoritative eCommerce websites with high rankings on major search engines such as Google and Bing have high-quality content. Therefore, as a website manager or webmaster, you need to focus on creating engaging website content to be competitive, drive qualified traffic and generate revenue. Here are three …

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Guide to content marketing

Beginners Guide to Content Marketing

So you want to know a little more about Content Marketing? Fair enough! It’s one of the foundations of online marketing strategies implemented by small business (and large) across the world. Why? Because it’s impact can be felt across not just one, but several of a business’s online channels including website, YouTube, social, etc – …

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