How to boost revenue and market share

As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen a resurgence. In this post, we’ll highlight effective email marketing campaigns to boost revenue and market share for eCommerce businesses. 1. What’s hot/what’s in Everyone likes to feel special. Your…

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3 key steps to creating engaging website content

Content creation is the chief-responsibility of today’s digital marketers. Authoritative eCommerce websites with high rankings on major search engines such as Google and Bing have high-quality content. Therefore, as a website manager or webmaster, you need to focus on creating engaging website content to be competitive, drive qualified traffic and generate revenue. Here are three…

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6 Website Fails Your Business Is Making

Website’s are no longer a luxury for small business, they are an absolute necessity. Due to lack of time, focus or knowledge, several small businesses often rush the development and maintenance process which may lead to many “website fails” occurring. In this article we are going to explore the top 6 website fails your business…

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Guide to content marketing

So you want to know a little more about Content Marketing? Fair enough! It’s one of the foundations of online marketing strategies implemented by small business (and large) across the world. Why? Because it’s impact can be felt across not just one, but several of a business’s online channels including website, YouTube, social, etc –…

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5 Web Design Tricks to Grow Your Business

As a small business owner, it goes without saying that I know just how hard it is to grow a business. It’s tough. Continually having to “change hats” during the course of a day – an hour – is just something you have to get used to. Learning to stay focused and avoid distractions is…

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