Small Business Marketing

Small Business Marketing articles from Get Online Australia Digital Marketing. Browse our collection of small business marketing articles.

Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media. #1 Find …

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How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on the …

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How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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Choosing a domain name for your small business buy a domain name

Choosing a domain name for your small business

Whether you are a plumber, a freelance photographer, own a local cafe or any other type of small business, having a great website is essential to your business’s success. Unfortunately several small businesses found out just how crucial having an online presence thanks to the impact of Coronavirus (COVID-19). Businesses without a website or any social media presence were suddenly scrambling to get themselves noticed, and keep sales flowing, during Government imposed restrictions. The first step, and often underrated step, towards setting up your website is securing a domain name for your small business. Let’s go through some of the fundamentals

5 steps to creating a social media marketing content strategy

In the fast-changing world of social media marketing, it’s not easy to keep track of what’s in and what’s not. The ‘victim’ of this is the absence of strategy in a brand’s or business’ content marketing. Without a strategy, your posts may not have a focal point or theme. There’ll appear haphazard. As a result, …

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How to run effective surveys for your social media marketing

There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …

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How to craft a competitive marketing plan

It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media.   #1 …

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