5 Ways to Boost SEO With Social Media

Search Engine Optimisation and Social Media are considered to be must-have components of any effective digital marketing strategy. Search Engine Optimisation (SEO) really is the grandfather of all digital marketing and social media is where our audiences come together, share and engage every single day. In this article we outline five ways you can [...]

5 Ways to Boost SEO With Social Media2017-10-05T13:21:45+00:00

Why quality content is so important

Quality content has become one of the most important elements of any website, here’s why. There was a time, at the birth of the Internet, when just having a website was something of a novelty. That was a temporary situation and the novelty wore off a long time ago. It then became necessary to [...]

Why quality content is so important2017-09-11T16:41:03+00:00

Latest Google Updates August 2017

News from Google - August 2017 Google is an absolute powerhouse, and the volume of data they hold, interpret, learn and evolve from is so extensive it boggles the mind. This data is both a blessing and a curse, as marketers leverage the data to target advertising spend to nth degree and not [...]

Latest Google Updates August 20172017-09-11T15:39:04+00:00

Copywriting secrets for SEO ranking

What’s more important for SEO ranking, keywords or content? There was a time when keywords were far more important, but not anymore. The reality is that most entrepreneurs and even many online marketers are stuck in the past when it comes to their concept of SEO. There was a time when content wasn’t very important. [...]

Copywriting secrets for SEO ranking2017-05-25T11:45:28+00:00

How to get the most from off-page SEO

Off-page SEO is an important, but often neglected, part of search engine optimisation (SEO). While it's a good idea to optimise your website, what goes on off page, is equally important. Off-page SEO can help you build your business in ways that on page optimisation cannot. Using off-page SEO is a great way to boost [...]

How to get the most from off-page SEO2017-04-11T21:17:22+00:00

Google Plus Versus Google Maps for Small Business Digital Marketing

What is the Difference Between Google Plus and Google Maps and How Does it Help Your Small Business Digital Marketing? Confused about the difference between Google Plus and Google Maps? You are not alone. Small business owners that are used to Yellow Pages as the go to business directory are coming to realise that Google [...]

Google Plus Versus Google Maps for Small Business Digital Marketing2017-04-11T21:17:26+00:00

What is Local Search Engine Optimisation?

What is Local Search Engine Optimisation? More and more web searchers are looking for local businesses and Local Search Engine Optimisation (SEO) can help your business stand out in search engine result pages. Why it is Important for Small Business? As a small business, if you are targeting a local geographic area for your customers [...]

What is Local Search Engine Optimisation?2017-04-11T21:17:26+00:00

Google Knowledge Graph – What Small Business Needs to Know

Google’s Knowledge Graph - A simple guide for small business owners. Google Knowledge Graph has been around since 2012 but few business owners are aware of it. It is used by Google both behind-the-scenes (to help Google improve its search relevancy) and also to present boxes within its search results that provide direct answers.  (Try searching [...]

Google Knowledge Graph – What Small Business Needs to Know2017-04-11T21:17:26+00:00

SEO Checklist for Small Business Search Engine Optimisation

An SEO Checklist for Small Business Search Engine Optimisation Search engine optimisation to help get your small business website found. Understand the essentials of Search Engine Optimisation for your small business website with our 2015 Small Business SEO guide. Do you want your business website to rank well in Google search engine listings? Do yo [...]

SEO Checklist for Small Business Search Engine Optimisation2017-04-11T21:17:26+00:00

Is Google Really Favouring Mobile-Friendly Websites?

Is your business website mobile-friendly?   Have you checked? You can do it here. All you have to do is enter your website address. Why is it important to have a mobile friendly website? It has long been important to have a responsive website design (one that adapts to various screen sizes) but now Google [...]

Is Google Really Favouring Mobile-Friendly Websites?2017-04-11T21:17:27+00:00