Search Engine Optimisation

The importance of a fast-loading website

The importance of a fast-loading website

When you walk into a shop or a restaurant, or any kind of service provider, the speed and efficiency with which you are served makes a lasting impression. It is the same when a customer makes a digital entrance to your website. In this age of fast-moving websites and mobile apps, statistics show that a website that takes more than three seconds to load will lose more than 40% of potential trade. Those customers, who have an expectation that a site will load in less than two seconds, will have already moved on.

Websites fail to retain their ranking position across mobile and desktop

Websites fail to retain their ranking position across mobile and desktop

A new study performed with SEMrush‘s ‘Organic Research Tool’ has found large differences in search result displays between mobile and desktop. In fact, it has been reports that only 13% of websites retained their ranking position across both platforms. The study investigated web address and domain position differences for 50,000 random keywords. The results: 30% …

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boost seo with social media marketing

5 Ways to Boost SEO With Social Media

Search Engine Optimisation and Social Media are considered to be must-have components of any effective digital marketing strategy. Search Engine Optimisation (SEO) really is the grandfather of all digital marketing and social media is where our audiences come together, share and engage every single day. In this article we outline five ways you can boost …

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