Small Business

Choosing a domain name for your small business

Whether you are a plumber, a freelance photographer, own a local cafe or any other type of small business, having a great website is essential to your business’s success. Unfortunately, several small businesses found out just how crucial having an online presence is,  thanks to the impact of Coronavirus (COVID-19). Businesses without a website or …

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How to run effective surveys for your social media marketing

There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …

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How to measure social media marketing’s growth contribution

For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn’t uncommon. However, the exclusion of social media marketing from your outreach activities can be detrimental to growth.  One of the challenges of effective social media marketing …

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Christmas digital marketing planner: a guide

Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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5 Tips for Using Digital Marketing Objectives to Improve your Marketing

As a small business you make an investment in your website and online presence. Digital marketing objectives can help to focus your efforts and avoid spending time and resources on the wrong areas.  They are also an important part of your digital marketing strategy and website design. What are Digital Marketing Objectives? When identifying specific digital marketing …

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