A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of words is the key to unlock the target audience’s hearts and minds. Unfortunately, too many businesses overly focus on the SEO side of the copy at the expense of the …
How to write a website copy, prospects love to read! Read More »
Whether you are a plumber, a freelance photographer, own a local cafe or any other type of small business, having a great website is essential to your business’s success. Unfortunately, several small businesses found out just how crucial having an online presence is, thanks to the impact of Coronavirus (COVID-19). Businesses without a website or …
There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …
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With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging. 1. …
Although customers aren’t closed to upselling, some are turned off by how it’s done. It’s not unusual for eCommerce websites to have pop-ups recommending upgrades to purchases already made. After all, they are a captive audience. But people do not like to be sold to and it places unnecessary pressure on them. Counterintuitive to what …
For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn’t uncommon. However, the exclusion of social media marketing from your outreach activities can be detrimental to growth. One of the challenges of effective social media marketing …
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Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …
Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …
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As a small business you make an investment in your website and online presence. Digital marketing objectives can help to focus your efforts and avoid spending time and resources on the wrong areas. They are also an important part of your digital marketing strategy and website design. What are Digital Marketing Objectives? When identifying specific digital marketing …
5 Tips for Using Digital Marketing Objectives to Improve your Marketing Read More »
The Internet has changed the nature of business, forever. Today, customers buy from all over the world and while there are certain mega-retailers, like Amazon, anyone can start an online business for very little investment. The very ease with which an Internet business can be started means that competition is high. There’s no such thing …
