Small Businesses

How to write a website copy, prospects love to read

A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of words is the key to unlock the target audience’s hearts and minds. Unfortunately, too many businesses overly focus on the SEO side of the copy at the expense of the need to be consumer-centric. This post is a gentle reminder of the importance of staying consumer-centric.

How to run effective surveys for your social media marketing

There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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How to write product descriptions that will make people buy

A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy.   1. Focus on …

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How to make your landing pages work harder

How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the common misconceptions below, you can make them work harder for you. 1.  More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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Christmas Marketing Planner

Christmas Digital Marketing Planner

Preparing your Christmas marketing activities can be as simple or as complicated as you choose to make it. We have simplified the whole process for you with three easy steps. Shape and mould to suit your business and customers! Step 1: Create a List First off, create a list of Christmas and New Year marketing …

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