A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of words is the key to unlock the target audience’s hearts and minds. Unfortunately, too many businesses overly focus on the SEO side of the copy at the expense of the need to be consumer-centric. This post is a gentle reminder of the importance of staying consumer-centric.
There are a number of reasons why small businesses are unlikely to conduct surveys to gather insights from consumers. These reasons are partially because of the high cost associated with it, as well as the time and effort. Nowadays though, with online survey platforms, conducting effective surveys are simple to carry out and can be …
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It’s the time of the year when we begin to reflect on the year before and plan for the year to come. If this is you, this is a good refresher post on crafting a competitive marketing plan. Below is a checklist to guide business owners and marketers. 1. Recap or review your buyer persona …
Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …
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A common mistake online e-commerce websites make is poorly written product descriptions. While they may have attractive product shots or videos, without the accompanying text, prospects may not be convinced. In this post, we’ve listed some useful tips on how to write product descriptions that will make people want to buy. 1. Focus on …
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An important aspect of effective social media marketing is landing pages. If you are able to overcome the common misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …
Although customers aren’t closed to upselling, some are turned off by how it’s done. It’s not unusual for eCommerce websites to have pop-ups recommending upgrades to purchases already made. After all, they are a captive audience. But people do not like to be sold to and it places unnecessary pressure on them. Counterintuitive to what …
Preparing your Christmas marketing activities can be as simple or as complicated as you choose to make it. We have simplified the whole process for you with three easy steps. Shape and mould to suit your business and customers! Step 1: Create a List First off, create a list of Christmas and New Year marketing …
In 2019, the average rate of shopping cart abandonment on eCommerce websites was almost 4 in 5. Although marginally lower this year, at 3 in 4, it remains a major challenge for Australian eCommerce businesses too. Indeed shopping cart abandonment is the bane of the industry. Amongst the many reasons to explain the occurrence, price …
It’s often a tough decision, deciding whether to start up your own business or not. We all have big dreams of what we want to do, our 1, 2, 5 and even 10 year aspirations for the business. It’s exciting. It’s flexible (Yay for us parents!) But gee whiz it’s scary. And that is the plain and honest truth.
