Social Media

What are Buyer Personas and why are they so important?

In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your products and services. What are buyer personas? Buyer personas are fictional representations of your ideal customer. They can be based on an actual customer, or you can create one from …

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Anti-social media marketing

Avoiding anti-social media marketing

Over nine out of every ten small businesses make use of key social media marketing platforms. Now, surely no business would deliberately set out to annoy its customers through this medium. True? well, you’d hope so, but the benefits of social media marketing can be hampered by a range of actions – mostly inadvertent – that can anger or simply frustrate both current and potential customers.

Let’s look at three common problems, both with the type of content that is posted, and then the level of responsiveness shown to any comeback from others on social media.

3 eye-opening website marketing strategies to increase conversions

The internet has completely changed the way most businesses create and promote their brands, as many clients are engaging with brands online in order to make an informed purchase. A report released by Business Insider revealed that 60% of consumers are visiting search engines to get more information about brands before making their purchasing decision. …

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Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media. #1 Find …

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How to make your landing pages work harder

An important aspect of effective social media marketing is landing pages. If you are able to overcome the commo misconceptions below, you can make them work harder for you. 1. More landing pages are better than one! Unfortunately, a landing page can’t produce the impact you’d like to achieve from firing a single silver bullet. …

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5 steps to creating a social media marketing content strategy

In the fast-changing world of social media marketing, it’s not easy to keep track of what’s in and what’s not. The ‘victim’ of this is the absence of strategy in a brand’s or business’ content marketing. Without a strategy, your posts may not have a focal point or theme. There’ll appear haphazard. As a result, …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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Social media marketing tips for small business

Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media.   #1 …

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