Social Media

How to measure social media marketing’s growth contribution

For small businesses, social media marketing can be a black hole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social media marketing isn’t uncommon. However, the exclusion of social media marketing from your outreach activities can be detrimental to growth.  One of the challenges of effective social media marketing …

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Christmas digital marketing planner: a guide

Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed $50 billion. Even though the coronavirus pandemic has thrown a curveball to businesses in all sectors this year, there’s still reason to believe that Christmas 2020 will be a big …

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How to use email marketing to sharpen your competitive edge

Social and digital media marketing is the staple marketing gameplan of every brand and business. With 3.6 billion users of social media worldwide, it’s a goldmine for marketers. Given this fact, how can you stand out from the crowd? The answer lies in email marketing. In this blog, we discuss easy-to-use tactics to sharpen your …

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