Christmas Marketing Ideas for Real Estate Agents

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You employ real estate agent marketing all year round, so marketing during Christmas is really no different. While this period can be fraught with pressure as you wrap up the year and prepare for the next, it still offers a perfect chance to extend your leads, reconnect with clients, and touch base with your network of colleagues, families, and friends. This list of Christmas marketing ideas for real estate agents is designed to help you drive your business – whether you are speeding up to charge your funnel with leads or wishing existing clients a happy new year.

BEST CHRISTMAS DECORATIONS

Each year I am blown away by some of the Christmas decorations on private homes and offices – share the joy via Facebook & join in

One way to engage your followers on social media during this busy time of the year is to run a “Best Christmas Decorations” contest or simply ask people to share their efforts. You can ask them to share images of their homes decorated for the Christmas season, and whoever’s pictures get the most likes, wins a reward.

Make sure that you’re creative enough. The key here is to get your social media followers interacting and sharing so that you can stay top of their mind. This contest also has the potential to grow your followers through existing connections.

BEFORE & AFTER RENOVATION PHOTOS

Let your contacts showcase their efforts in a before & after renovation photo contest

There is nothing ike being able to show off your handy work, so why not give your followers the opportunity to do so? Running a contest for the best renovation, or transformation, is a sure way to prompt engagement and also attract the interest of people from outside of your existing network. Have your followers share a before and after photo of their property renovations, either on your “post” or by using an external promotional tool (there are heaps to choose from). Offering a special prize to the person whose picture gets the most likes can help incentivise participation, and this could be as simple as showcasing their efforts in your office window. This is one of our favourite Christmas marketing ideas for real estate agents, but it can be used at any time of the year to boost social engagement.

Before and after renovation photos

ADVENT CALENDAR GIVEAWAY

A traditional advent calendar, even with a quirky spin, will be welcomed into most homes

Another real estate agent marketing tactic for Christmas is to offer or giveaway advent calendars. Advent calendars are both traditional and incredibly popular – and unlike plum puddings, pretty much everyone loves chocolate (except my brother, strange man….).

If you are going to do do an Advent Calendar, it is important to keep in mind that the last thing people will want to see is your logo up front and centre. After all, this is the season of giving. Keep your branding minimal and possibly even on the back – they will remember who it came from!

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SUPPORT A CHARITY

Run a fundraiser or collect non-financial donations for a local charity

Unfortunately, Christmas is not a great time for many people due to a variety of reasons – finances, homelessness and illness are just a few examples of what can make a traditionally  happy time of year incredibly difficult for others. How can you give back to your community – both local and wider community – and support those in need? It should be a natural type of giving,  one that is not boasted about, but rather a “of course we are helping, because we are fortunate enough to be able to do so”. Host a canned food drive, create your office a drop-off point of some toys, or make a financial donation and present them to a local charity.

ORGANISE CHRISTMAS DRINKS FOR YOUR VIPs

Christmas is the perfect time to organise a special event for your VIP’s. From repeat home buyers and investors, to current propsects, this is an opportunity to build relationships but also bring together people from your local community. A small token gift for guests to take home can leave them with a nice “warm fuzzy” feeling too – think a small box of chocolates, a jar of jelly beans, or even some mince pies (but not the 6-pack for $1 from Woolies or Coles, you can do better than that!).

PROPERTY LISTING PHOTOS

Real estate is a visual business. That means the photos you use to advertise a property can can have a massive impact on the interest received on a property. Luckily, social media users love photographs. So why not try hosting a voting contest on images or videos from a property listing? You can ask your friends on Facebook, or followers on Instagram to vote for their most favoured images or videos from your listing. Use the winning photos from the contest to further drive the property’s sales campaign, and potentially award one of the voters with a relevant prize – like a gift card to a local store, or for gift shopping.

SPONSOR YOUR COMMUNITY’S CHRISTMAS EVENT

Extend your community presence and participation by sponsoring your local community Christmas event.

Your involvement can be amplified in a many ways, such as:

  1. Demonstrate your engagement, and care for, the local community
  2. Use the event as an opportunity to collection donations for a charity
  3. Provide giveaways to drive brand awareness through audience reach
  4. Run a contest to engage children and adults alike – for example, set up a “stall” with materials needed to run a best decorated Cookie or Christmas Bauble contest.

Christmas gifts for vendors and real estate buyers

SHARE SOME CHRISTMAS JOY

Deliver holiday ornaments, christmas wrapping kits, poinsettias, etc. To your current prospects/vendors/etc.

Share the joy of Christmas to your clients or vendors by dropping off a small Christmas gift. This seemingly small gesture helps keep you top of mind with your contacts and also helps them enjoy and celebrate the Christmas season. Consider writing a short, handwritten note on a card to accompany the gift, adding a personal touch that will make your clients feel important and valued by you.

The Christmas season doesn’t need to be the lowest point of real estate sales within your year. By employing these Christmas marketing ideas for real estate, you can rise above the competition and build momentum ready for the New Year.

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