Small Business Digital Marketing Blog
Website design and digital marketing blog including news, hints and tips on all aspects of digital marketing
Latest from the Blog
Is your website engaging?
With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging.
4 words you should use to sell via social media
Being economical in your ad copy or subject headline in social media marketing is important. People have a short attention span. Unless the right words …
How to use images of your products effectively
Your eCommerce website is an important brand touchpoint. But poor visualisation of your products can mar this. Hence, to ensure your eCommerce website lives up to your brand’s value proposition, the images of your products play a vital role. Besides, capturing the ‘good side’ of your product online can be the deal clincher.
How to effectively tackle negative customer reviews
The statistics cannot be ignored – 9 in 10 refer to online reviews to guide their purchase decision. Social and digital media has democratised marketing. …
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The importance of a fast-loading website
When you walk into a shop or a restaurant, or any kind of service provider, the speed and efficiency with which you are served makes a lasting impression. It is the same when a customer makes a digital entrance to your website. In this age of fast-moving websites and mobile apps, statistics show that a website that takes more than three seconds to load will lose more than 40% of potential trade. Those customers, who have an expectation that a site will load in less than two seconds, will have already moved on.
Effective content can make a big difference to your small business website
Creating effective content to fit your start-up or small business website design can be a time-consuming process. As well as considering what to include, you also need to know what simply can’t be included, perhaps through space limitations.
LinkedIn Pages: An Action Plan for Small Business
LinkedIn now has over 660 million members with 675 million monthly users. Of these, 40% of monthly active users use LinkedIn daily. LinkedIn is very …
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How to boost revenue and market share
As marketing personalisation rises in importance, so has the use of email marketing. Just when it was thought to be ‘dead’, email marketing has seen …
Pandemic marketing: how to optimise your budget
The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get …
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