Small Business Digital Marketing Blog

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How to up-sell without annoying customers

How to up-sell without annoying customers

01 Dec 2020
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Although customers aren’t closed to upselling, some are turned off by how it’s done. It’s not unusual for eCommerce websites to have pop-ups recommending upgrades …

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Christmas Marketing Planner

Christmas Digital Marketing Planner

24 Nov 2020
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Preparing your Christmas marketing activities can be as simple or as complicated as you choose to make it. We have simplified the whole process for …

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How to measure social media marketing's growth contribution

How to measure social media marketing’s growth contribution

17 Nov 2020
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For small businesses, social media marketing can be a blackhole. You keep digging deeper and deeper but the result is disappointing. Feeling disillusioned with social …

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How to reduce incidence of abandoned carts

How to reduce incidence of abandoned carts

10 Nov 2020
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In 2019, the average rate of shopping cart abandonment on eCommerce websites was almost 4 in 5. Although marginally lower this year, at 3 in …

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Christmas digital marketing planner: a guide

Christmas digital marketing planner: a guide

03 Nov 2020
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Christmas is a major time of year for Australian businesses, with one study finding that retail sales at this time in recent years have surpassed …

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Why is Search Engine Optimisation so important in digital marketing?

30 Sep 2020
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The key to strong Search Engine Optimisation is striking the fine balance between including keywords and not overfilling your content with them.

nurture customer loyalty

How to nurture customer loyalty to drive growth

23 Sep 2020
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You’ll change your marketing game plan with this statistic: when customer retention rates are increased by just 5%, profits can rise by between 25%-95% (1). If you’re in the eCommerce space, this is a significant figure. So, in this post, we’ll share simple steps you can take to nurture customer loyalty to drive growth.

5 Steps to set up your small business online

5 Steps to set up your small business online

19 Sep 2020
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It’s often a tough decision, deciding whether to start up your own business or not. We all have big dreams of what we want to do, our 1, 2, 5 and even 10 year aspirations for the business. It’s exciting. It’s flexible (Yay for us parents!) But gee whiz it’s scary. And that is the plain and honest truth.

HAVE YOU PLANNED YOUR CHRISTMAS MARKETING_

Countdown to Christmas Digital Marketing Campaign

17 Sep 2020
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If you haven’t started planning for your Christmas Promotional activity yet, now’s the time…. Planning your Christmas Marketing Campaign Yes, it is only September, but …

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