Small Business Digital Marketing Blog
Website design and digital marketing blog including news, hints and tips on all aspects of digital marketing
Latest from the Blog
Why you need mail list segments
We’ve all been annoyed by overzealous and aggressive email marketing. In fact, “45% of customers dislike it when a brand reaches out too often”. Separating …
What are Buyer Personas and why are they so important?
In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your …
What are Buyer Personas and why are they so important? Read More »
How LinkedIn Can Help Your Small Businesses
Many small businesses are erroneously neglecting LinkedIn, and many only think of Facebook and Twitter for social media marketing. Whilst these two social giants are the largest worldwide, LinkedIn has something that they do not. A professional-based network of businesses, employees and career-minded people.
Who is your target audience?
When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want …
Avoiding anti-social media marketing
Over nine out of every ten small businesses make use of key social media marketing platforms. Now, surely no business would deliberately set out to annoy its customers through this medium. True? well, you’d hope so, but the benefits of social media marketing can be hampered by a range of actions – mostly inadvertent – that can anger or simply frustrate both current and potential customers.
Let’s look at three common problems, both with the type of content that is posted, and then the level of responsiveness shown to any comeback from others on social media.
How to write a website copy, prospects love to read!
A website’s copy is the core text to describe who you are, what you sell and why people should buy from you. Your choice of …
How to write a website copy, prospects love to read! Read More »
4 Simple Yet Effective Tricks To Increasing Website Sales
An ecommerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to …
4 Simple Yet Effective Tricks To Increasing Website Sales Read More »
How to generate more leads from videos
Video marketing holds a lot of promise, but like any marketing tool, it has to be worked on to reach its full potential. In this post, we share tips to sharpen its effectiveness in lead generation.
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