Small Business Digital Marketing Blog
Website design and digital marketing blog including news, hints and tips on all aspects of digital marketing
Latest from the Blog
How to nurture customer loyalty to drive growth
You’ll change your marketing game plan with this statistic: when customer retention rates are increased by just 5%, profits can rise by between 25%-95% (1). If you’re in the eCommerce space, this is a significant figure. So, in this post, we’ll share simple steps you can take to nurture customer loyalty to drive growth.
5 Steps to set up your small business online
It’s often a tough decision, deciding whether to start up your own business or not. We all have big dreams of what we want to do, our 1, 2, 5 and even 10 year aspirations for the business. It’s exciting. It’s flexible (Yay for us parents!) But gee whiz it’s scary. And that is the plain and honest truth.
eCommerce website arrivals
Here are some simple guidelines to help ensure you have safe eCommerce website arrivals and stimulate sales growth.
How to delight visitors to your eCommerce website
What will make the digitally connected consumer stop at your eCommerce website? After all, you’re one of the millions out there. You can opt to offer discounts after discounts to gain attention, but you’ll soon find yourself in the red.
Never assume: it’s a genuine barrier to winning websites
There’s an old saying that you should never ‘assume’ because it makes an ‘ass’ out of ‘u’ and ‘me’. This may be a harsh assessment, but assumption can cause problems when a business is creating a start-up or small business website design and key content. If you are in this position, then our Get Online Australia team appreciate that, in reality, this is almost always an inadvertent error to make.
Is your website engaging?
With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging.
4 words you should use to sell via social media
Being economical in your ad copy or subject headline in social media marketing is important. People have a short attention span. Unless the right words …
How to use images of your products effectively
Your eCommerce website is an important brand touchpoint. But poor visualisation of your products can mar this. Hence, to ensure your eCommerce website lives up to your brand’s value proposition, the images of your products play a vital role. Besides, capturing the ‘good side’ of your product online can be the deal clincher.
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