Small Business Digital Marketing Blog
Website design and digital marketing blog including news, hints and tips on all aspects of digital marketing
Latest from the Blog
With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging.
Your eCommerce website is an important brand touchpoint. But poor visualisation of your products can mar this. Hence, to ensure your eCommerce website lives up to your brand’s value proposition, the images of your products play a vital role. Besides, capturing the ‘good side’ of your product online can be the deal clincher.
The statistics cannot be ignored – 9 in 10 refer to online reviews to guide their purchase decision. Social and digital media has democratised marketing. …
When you walk into a shop or a restaurant, or any kind of service provider, the speed and efficiency with which you are served makes a lasting impression. It is the same when a customer makes a digital entrance to your website. In this age of fast-moving websites and mobile apps, statistics show that a website that takes more than three seconds to load will lose more than 40% of potential trade. Those customers, who have an expectation that a site will load in less than two seconds, will have already moved on.
Creating effective content to fit your start-up or small business website design can be a time-consuming process. As well as considering what to include, you also need to know what simply can’t be included, perhaps through space limitations.
The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get …
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