Small Business Digital Marketing Blog
Website design and digital marketing blog including news, hints and tips on all aspects of digital marketing
Latest from the Blog
You’ll change your marketing game plan with this statistic: when customer retention rates are increased by just 5%, profits can rise by between 25%-95% (1). If you’re in the eCommerce space, this is a significant figure. So, in this post, we’ll share simple steps you can take to nurture customer loyalty to drive growth.
It’s often a tough decision, deciding whether to start up your own business or not. We all have big dreams of what we want to do, our 1, 2, 5 and even 10 year aspirations for the business. It’s exciting. It’s flexible (Yay for us parents!) But gee whiz it’s scary. And that is the plain and honest truth.
Here are some simple guidelines to help ensure you have safe eCommerce website arrivals and stimulate sales growth.
What will make the digitally connected consumer stop at your eCommerce website? After all, you’re one of the millions out there. You can opt to offer discounts after discounts to gain attention, but you’ll soon find yourself in the red.
There’s an old saying that you should never ‘assume’ because it makes an ‘ass’ out of ‘u’ and ‘me’. This may be a harsh assessment, but assumption can cause problems when a business is creating a start-up or small business website design and key content. If you are in this position, then our Get Online Australia team appreciate that, in reality, this is almost always an inadvertent error to make.
With a multitude of website developers available, all at varying costs and timelines, the true assessment of the service provided is the quality of the website, customer experience, self-management ability and most important: is your website engaging? In this post, we list some measures you can use to determine if your website is engaging.
Your eCommerce website is an important brand touchpoint. But poor visualisation of your products can mar this. Hence, to ensure your eCommerce website lives up to your brand’s value proposition, the images of your products play a vital role. Besides, capturing the ‘good side’ of your product online can be the deal clincher.
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