Search Engine Optimisation for Small Business
SEO Packages for Small Business
Search engine optimisation can make a massive difference to small business. Having high ranking pages can result in more leads and in turn more sales. We optimise your site to rank you first in Google, Yahoo! and Bing for a series of keywords. So, when people search for your product or services they will see you up front on Google within having to pay to be there.
Our range of SEO packages for small business come with various inclusions to cater for different budgets.
The Elements of Search Engine Optimisation
Search engine optimisation includes many elements starting with keyword research and extending to both on-page and off-page elements. SEO is one of those things that take time – whilst you are sure to achieve some results quite quickly, having patience is an absolute must.
Some key elements of SEO include:
- Website performance
- Image optimisation
- Content strategy
- Link building (backlinks)
- Internal linking
- Sitemap optimisation
- Responsive website design
- and much more…
Why choose us for your SEO?
Search engine optimisation journey needs to start with a clear understanding of your business, your products or services, and your goals. We work closely with you in what we call our “discovery phase” to discuss this with you, undertake keyword research and select the optimal keywords to target for your business. Our focus is to build your business, deliver you quality organic traffic and in turn quality leads and/or on-site sales. We are a small Australian business and understand the importance of communication – not just via email, but also via the telephone. We are completely transparent in all our SEO efforts and reporting will give you clear guidance of our performance.
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Paid advertising versus Organic search (SEO) – which is better?
Organic search (search engine optimisation) is completely different to paid search (search engine marketing). Most commonly, you hear paid search referred to as PPC advertising, Google AdWords and the like.
So what should you do? Focus on organic search or go with paid advertising? Firstly, a bit of a low down on each.
Organic search results
Organic search results appear in an order purely based on the quality and content of the page. Visitors that click on your search result and visit your website are referred to as organic traffic. This traffic is widely considered to be the most valuable source of traffic for many reasons:
- Google in particular is very fussy about their page rankings and have incredibly complex algorithms to review pages to determine the quality of content includes text, readability, page loading and image loading speeds plus more.
- Moving up rankings is difficult and takes time – there is no “quick fix”. But once you are there you get to reap the benefits and often for a long time.
- Results on the first page of Google receive 92% of all search traffic on Google, and if you are in the number one position then you will get 33% of clicks!
So in a nut shell, organic search ranking takes time, is highly rewarding when you get to the top (or even the first page), and is generally investing in your site for long term benefits and generating quality leads.
Keywords are king
The most important thing with both paid and organic search is to nail your keywords. Understand the keyword’s relevance to your product or service, the volume of traffic, the level of competition, and whether you are going to generate quality leads from those clicks.
Paid search advertising (or PPC advertising) are those little ads that appear at the top – and to the right – of search results. They’re basically the queue jumpers, they don’t have to work hard to get their place there, they simply have to pay for it.
These ads are a little sneaky because the formatting is incredibly similar to the organic search results (even with the little text stating “Ad” next to it) and some consumers aren’t even aware that these are ads.
Now it is worth keeping in mind that whilst this all sounds nice and dandy – when we say you have to “pay for it” to be at the top of that list, you really do have to pay. Some keywords are incredibly competitive, and you might have to skip groceries for the week to pay for a few clicks! Other keywords are not so competitive and will cost less per click.
Our Verdict – Paid Search versus Organic Search
Quite honestly we believe the two go hand-in-hand. Now, don’t go thinking this is a cop out, because it certainly is not. If you are a new business, or starting with a new product or service, the quickest way to rank for a keyword – and generate leads – is to pay for the priveledge. BUT do not ignore organic search and the long term benefits that it can reap. Whilst SEO may seem an unnecessary cost when you are also paying for advertising, it really is a long term investment for your business. It does not need to be costly, you can start small, do things yourself, and gradually build SEO momentum. Overall, we firmly believe organic search is more cost-effective in the long run. Take a look at your goals and don’t be afraid to experiment.
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