Search Engine Optimisation for Small Business

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SEO Packages for Small Business

Search engine optimisation can make a massive difference to small business. Having high ranking pages can result in more leads and in turn more sales. We optimise your site to rank you first in Google, Yahoo! and Bing for a series of keywords. So, when people search for your product or services they will see you up front on Google within having to pay to be there.

Our range of SEO packages for small business come with various inclusions to cater for different budgets.

The Elements of Search Engine Optimisation

Search engine optimisation includes many elements starting with keyword research and extending to both on-page and off-page elements. SEO is one of those things that take time – whilst you are sure to achieve some results quite quickly, having patience is an absolute must.

Some key elements of SEO include:

  • Website performance
  • Image optimisation
  • Content strategy
  • Link building (backlinks)
  • Internal linking
  • Sitemap optimisation
  • Responsive website design
  • and much more…
Digital marketing includes search engine optimisation

Why choose us for your SEO?

Search engine optimisation journey needs to start with a clear understanding of your business, your products or services, and your goals. We work closely with you in what we call our “discovery phase” to discuss this with you, undertake keyword research and select the optimal keywords to target for your business. Our focus is to build your business, deliver you quality organic traffic and in turn quality leads and/or on-site sales. We are a small Australian business and understand the importance of communication – not just via email, but also via the telephone. We are completely transparent in all our SEO efforts and reporting will give you clear guidance of our performance.

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Have questions? Get in touch to schedule a free consultation!

Paid advertising versus Organic search (SEO) – which is better?

Organic search (search engine optimisation) is completely different to paid search (search engine marketing). Most commonly, you hear paid search referred to as PPC advertising, Google AdWords and the like.

So what should you do? Focus on organic search or go with paid advertising? Firstly, a bit of a low down on each.

Organic search results

Organic search results appear in an order purely based on the quality and content of the page. Visitors that click on your search result and visit your website are referred to as organic traffic. This traffic is widely considered to be the most valuable source of traffic for many reasons:

  1. Google in particular is very fussy about their page rankings and have incredibly complex algorithms to review pages to determine the quality of content includes text, readability, page loading and image loading speeds plus more.
  2. Moving up rankings is difficult and takes time – there is no “quick fix”. But once you are there you get to reap the benefits and often for a long time.
  3. Results on the first page of Google receive 92% of all search traffic on Google, and if you are in the number one position then you will get 33% of clicks!

So in a nut shell, organic search ranking takes time, is highly rewarding when you get to the top (or even the first page), and is generally investing in your site for long term benefits and generating quality leads.

Keywords are king

The most important thing with both paid and organic search is to nail your keywords. Understand the keyword’s relevance to your product or service, the volume of traffic, the level of competition, and whether you are going to generate quality leads from those clicks.

Paid search

Paid search advertising (or PPC advertising) are those little ads that appear at the top – and to the right – of search results. They’re basically the queue jumpers, they don’t have to work hard to get their place there, they simply have to pay for it.

These ads are a little sneaky because the formatting is incredibly similar to the organic search results (even with the little text stating “Ad” next to it) and some consumers aren’t even aware that these are ads.

Now it is worth keeping in mind that whilst this all sounds nice and dandy – when we say you have to “pay for it” to be at the top of that list, you really do have to pay. Some keywords are incredibly competitive, and you might have to skip groceries for the week to pay for a few clicks! Other keywords are not so competitive and will cost less per click.

Our Verdict – Paid Search versus Organic Search

Quite honestly we believe the two go hand-in-hand. Now, don’t go thinking this is a cop out, because it certainly is not. If you are a new business, or starting with a new product or service, the quickest way to rank for a keyword – and generate leads – is to pay for the priveledge. BUT do not ignore organic search and the long term benefits that it can reap. Whilst SEO may seem an unnecessary cost when you are also paying for advertising, it really is a long term investment for your business. It does not need to be costly, you can start small, do things yourself, and gradually build SEO momentum. Overall, we firmly believe organic search is more cost-effective in the long run. Take a look at your goals and don’t be afraid to experiment.

SEO Articles from our Blog

quality content is so important

Why Quality Content is so Important

20 Sep 2017

Quality content has become one of the most important elements of any website, here’s why. There was a time, at the birth of the Internet, …

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News from Google – August 2017

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Google is an absolute powerhouse, and the volume of data they hold, interpret, learn and evolve from is so extensive it boggles the mind. This …

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search engine optimisation seo ranking small business web design

Copywriting Secrets for SEO ranking

16 May 2017

\What’s more important for SEO ranking, keywords or content? There was a time when keywords were far more important, but not anymore. The reality is …

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Off-page search engine optimisation

How to Get the Most from Off-Page SEO

04 Apr 2017

Off-page SEO is an important, but often neglected, part of search engine optimisation (SEO). While it’s a good idea to optimise your website, what goes …

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Google Plus Versus Google Maps for Small Business Digital Marketing

07 May 2015

What is the Difference Between Google Plus and Google Maps and How Does it Help Your Small Business Digital Marketing? Confused about the difference between …

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local seo otherwise known as local search engine optimisation

What is Local Search Engine Optimisation?

06 May 2015

What is Local Search Engine Optimisation? More and more web searchers are looking for local businesses and Local Search Engine Optimisation (SEO) can help your …

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Google knowledge graph for small business

Google Knowledge Graph – What Small Business Needs to Know

17 Apr 2015

Google’s Knowledge Graph – A simple guide for small business owners. Google Knowledge Graph has been around since 2012 but few business owners are aware …

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SEO checklist for small business

SEO Checklist for Small Business Search Engine Optimisation

17 Apr 2015

An SEO Checklist for Small Business Search Engine Optimisation Search engine optimisation to help get your small business website found. Understand the essentials of Search …

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Responsive web design

Is Google Really Favouring Mobile-Friendly Websites?

28 Mar 2015

Is your business website mobile-friendly?   Have you checked? You can do it here. All you have to do is enter your website address. Why …

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