Social Media Marketing for Small Business
Use the power of social media to grow sales
Social Media Marketing Packages for Small Business
Small business marketing is about generating leads as well as building trust and relationships with current and future customers. Successful social media marketing can drive brand recognition, increase awareness of your product and service range and help deliver new customers to your door.
There is a reason why around 94% of small businesses use social media as part of their marketing. But, doing it effectively is a whole other matter. With small business owners being pulled in many directions, paid ads, organic reach and posting relevant content across your social media channels can be rather trying!
35% of Australia’s population use social networking sites 5 or more times each day!
Is your business part of the discussion?
Further, purchases were made by 52% of people who researched businesses and/or products on social media.
It is clear that the demand exists in Australia for us to leverage social media for our business, the question we are often asked is – which social media sites should my small business be on? Plus, one of the most common concerns we have is the amount of time it takes to stay active on social media. Well, this is where we can help!
Affordable social media marketing for small business
Understanding the value of social is no easy task, which often makes it hard to understand how much to invest, or how much it should cost, to market or advertise on social media.
We believe that to get true value for your effort and spend is by focusing on your core social networks. Don’t tackle all social networks just because they exist, but rather choose the networks that are right for your business.
While some small businesses are now using social media to grow profits others are struggling to navigate the jungle and are making mistakes along the way – costing them time and money. We are here to help.
Facebook for Small Business
Did you know there are 1.4 billion daily active users on Facebook? That’s daily! Before putting momentous effort into your Facebook social content, it is critical to leverage the branding power of your Facebook page – your profile and cover photos, your business profile including business hours and products/services, and the like. This is your opportunity to present a short and sweet introduction to your business. Having your call to action set is also very important – “Learn More”, “Call Now”,etc buttons can be set in primary position on your Facebook page and can lead to conversions – all traceable via Google Analytics. Posts to Facebook should be real, relevant, engaging and posted at times relevant to your audience. Supporting your social conversation with paid promotion can also be beneficial.
Twitter for Small Business
Competition within Twitter has become fierce as Twitter grew – more brands came onboard and the Twitter feed fills up so fast it is almost beyond belief. So, does Twitter still work for small business? The audience is large, and it is harder to get seen, but as the audience grows, so to does the opportunity. Direct conversations rather than broadcast messaging can help bolster engagement, so too can ensuring you are sharing content that your followers are going to consistently engage with. Similar to Facebook, Twitter uses an algorithm that attempts to present Tweets that users are most likely to care about first within their feed. Plus, Twitter users love video. A whopping 82% of Twitter users watch video on the app.
Check out Simplybusiness.co.uk’s Small Business Guide to Twitter, which pulls together a host of resources from across the world wide web.