The Power of SEO
Search Engine Optimisation, or SEO, is a term that pops up time and time again in the world of online small business marketing. It’s the practice of cleverly designing websites and online content so that it appears towards the top of search results, drawing in maximum traffic.
But how necessary is it? Does your business need SEO? Do you really need to think about search engine results to create a small business website?
The answer emerges from the facts about how search engines are really used. A study by Chitika found that only 4.8% of people click on page two of Google’s search results. What’s more, the further down the first page you are, the less likely people are to click through.
Search Results – The Place to Be
Those are intimidating statistics, but it’s for that very reason that SEO is such an important practice. When done right, it’ll give your site the boost it needs to fight its way to the top of the search results. It’s hard to keep the internet’s attention for long, though; SEO isn’t a hard science with guaranteed results. But the importance of appearing in those results can’t be overstated. So, to answer our first question – Does your business need SEO? – quite simply, the answer is yes.
In an increasingly online world, having an easily accessible website is a given for any small business. Not only is it essential for ecommerce and small business marketing, it also goes a long way to building your small business’ public image. Appearing high in the right results sends a clear message: your business is the best at what it does!
Master the Art of SEO
At Get Online, we use our extensive experience as marketers and small business owners to make our fellow small businesses stand out. While our site contains more articles that will help you get a grip on SEO, you can also contact us for personalised website design with SEO in mind, social media and content marketing help, or SEO packages that are all about finding a place in the search results.
In any case, keep SEO in mind when building your small business’ online presence. You never know what future clients, customers and partners could be searching for you.