eCommerce platform pros and cons

With 70% of Australians using eCommerce to get their goods, using an eCommerce platform already seems like a smart choice for your small business. However, where  there are pros, there are also cons, depending on which platform you choose to go with. Let’s look at the pros and cons of two of the most popular eCommerce platforms: Shopify and BigCommerce.

Shopify: a standalone eCommerce platform ideal for big and small businesses

By way of its success, Shopify powered over 500,000 online shops in 2019 and has only grown since then. If you’re considering using Shopify, take into consideration these pros and cons.

Pros:

– It’s easy to set up. As a standalone platform, you don’t need to have an existing site in place to open up shop, making it great for small businesses just starting out.

– Shopify has a tonne of free features. These include stocking unlimited items and integration with social media, which again, is a huge benefit for those with a tight budget.

Cons:

– Data control. Shopify takes the reins on this, so if you’re looking to handle your website data, look elsewhere.

– Customisation. You can quickly run out of free options if you’re looking for something outside of their 20-odd free templates – but if you have the budget, this isn’t an issue.

BigCommerce: works for larger, already-SEO-savvy businesses

Second in Australia for multi-channel usage distribution at 32% of the market share, BigCommerce certainly holds its own as a versatile eCommerce platform. But what are its core pros and cons?

Pros:

– Great for SEO prioritising. If you want to move up search engine rankings with ease, BigCommerce will work for you.

– Doesn’t have transaction fees. Unlike Shopify, BigCommerce won’t charge you for payments made outside its own payment system.

Cons:

– Limited free customisation options. Just as with using Shopify, if you’re looking for a unique theme – or at least making your website different from your competitors – you’re going to have to pay up.

– No recurring billing. Certainly makes things slightly more complex if you provide a regular service or product for loyal customers, though it’s not a dealbreaker.

Looking for more guidance on using an eCommerce platform for your startup? Get in touch with our Get Online Australia team today. 

 

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