Off-page SEO is an important, but often neglected, part of search engine optimisation (SEO). While it’s a good idea to optimise your website, what goes on off page, is equally important. Off-page SEO can help you build your business in ways that on page optimisation cannot. Using off-page SEO is a great way to boost your business plus it can have a very positive effect, not only on your website traffic but on revenue as well.
Local SEO is a major element of off-page optimisation. This can be of particular assistance to small businesses, whether brick and mortar or simply an online business that offers services locally. Information on how to optimise for local searches can be found in Google My Business.
And don’t forget blogging. Having a relevant and consistently updated blog has become a must for any business that is active online, and today that pretty much means every business.
Blogging is a very effective marketing tool that can help you generate traffic. It’s important to update your blog regularly. But don’t just stop there, approach other blogs and offer to post relevant content. This will get you back links and improve your off-page SEO.
You should also post comments on relevant blogs. This will provide you with the advantage of positioning yourself as an expert in your field as well as giving you a clear understanding of the various topics that are common on other blogs and your niche.
Videos are another great off-page SEO resource. Video sharing websites like YouTube have millions of views per day and a quality video about a subject related to your business is an excellent way of driving traffic to your site. It also helps you in making conversions, as it positions you as a thought leader in your field.
And let’s not forget social media. It’s a matter of developing a good reputation through planning and reputation management. Start by opening business profiles in the major social media platforms such as Twitter, Facebook, and Linkedin. then start building communities where you can interact with customers and potential customers. Social media is an excellent way to learn the needs and wants of the people in your niche while building a reputation for both yourself and your business.
Follow these SEO practices and this will get you started and help you build an off-page infrastructure that can push your business to the next level.
Get Online Australia offers a range of SEO services including site audits, on-page and off-page SEO support including content writing, social media management, and more. For more information, contact us today.