Google Plus Versus Google Maps for Small Business Digital Marketing

digital marketing using Google Maps and Google My BusinessWhat is the Difference Between Google Plus and Google Maps and How Does it Help Your Small Business Digital Marketing?

Confused about the difference between Google Plus and Google Maps? You are not alone.

Small business owners that are used to Yellow Pages as the go to business directory are coming to realise that Google Maps and search engines are also a ‘go to’ business directory for people looking for products and services in given areas.

A Google Map listing is created using ‘Google My Business ‘ and when you create a Google My Business for Small Business Digital Marketing listing you also get a Google Plus Page (Google Plus is Google’s social media platform and Pages are their version of ‘Facebook Pages’).

marketing support for small business Do you need one, both, or neither for your Small Business Digital Marketing?

The simple answer is ‘yes’ and this is followed with a ‘definitely’.  It’s very important for small businesses to get involved in Google Maps as well as Google+  for three major reasons:

  • First, these listings are getting priority in Google search results
  • It allows you to be found on Google Maps
  • You can control how your business is represented in these listings

Using a Google My Business listing you can make sure that the right information about your company is displayed.   You can update your contact information, images, etc. and you can connect with customers and answer their questions or respond to their online reviews.

Small Business Digital Marketing and Local Search:

Local search optimisation is when your website and online presence is optimised so that people who are looking for product and services in a local geographic area can find you.  If you need help with ensuring your small business website is optimised, the get in touch today.

 

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. – Search Engine Land

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