How to engage prospects with these content marketing ideas

Today, persuading digitally connected and savvy consumers requires a lot more than gifts or discounts. From quick tips on how to get rid of weeds to insights on how to choose a blue-chip stock, content marketing sits at the top of every marketer’s playbook. Good content builds trust and authority.¬†However, thanks to the growing popularity of good content, the internet is cluttered with ebooks, blogs, videos and infographics. To stand out, yours has to be uniquely presented as well as providing far greater value. This might sound daunting for small businesses, but in this post, we’d like to share a list of content marketing ideas that you can easily do to engage your prospects.

1. Infographics

Infographics are visually appealing, easily digestible and memorable. Blending hard facts, for example, “2 in 3 professional bakers use this premix”, with visually stunning presentation can make your infographics hard to ignore.

2. Interactive content

Interactive content is probably the best measure of engagement because it requires the reader to do something, for example, fill in a form or calculate their age of retirement. The best part of interactive content is that it produces a result that can trigger the reader to take action. For example, having calculated their retirement age, the prospect may be prompted to book a session to strategise their investment portfolio.

3. Post a list

Lists are easy to digest and share, but you’ve got to make the facts interesting and relevant to your target audience. For example, “7 ways to get kids off the internet” will be appealing to stay-at-home mums over the school holidays, but not so much to child-free millennials.

4. Podcasts and videos

The primary advantage of podcasts and videos is that they put you in front of your target audience. In that sense, they are more personal. With good recording technology available on smartphones today, producing podcasts and videos isn’t as arduous as it used to be. If you’re a coach, mentor or consultant, videos and podcasts are highly suitable.

To find out more about content marketing ideas, connect here.

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