Use social media to show love for your customers on Valentine’s Day
“Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations. You don’t have to do that, of course. But, as a small-business owner, you would be remiss to ignore Feb. 14, especially if you offer a product or service that could make for a sweet, friendly, or romantic gift.” – Intuit
As a small business, you can show your customers appreciation on Valentine’s Day through social media, your website, an email newsletter or special promotions. Below are a few ideas for using social media to show your customer appreciation:
- Show you customers some love on social media. Thank your customers for their business with branded Valentine’s Day cards — branded graphics are great for social media, because they include your company’s logo and website address, as people share the graphic (and love) more people are exposed to your brand.
- Step up your customer service. Erin Raese, president and chief operating officer of Loyalty 360, recommends that small businesses focus on customer service when marketing around Valentine’s Day by being helpful and considerate. This way you will also “create an emotional bond with your customer,[which] should create future returns.”
- Stick to your brand’s ideals. If your business doesn’t mesh well with Valentine’s Day, don’t force the issue and risk coming off as insincere and cheesy.
Figuring out the right marketing strategy to use this Valentine’s Day doesn’t have to be a head-scratcher. Just consider what your customers want and need — and the rest should fall into place.
Need some inspiration? Check out these:
Ikea’s Valentine Day tribute featured on social media and their website with chair on chair action.
Facebook Valentine’s Day competition anyone? There are 14 ideas for you here. Along with these facts on why a little social media planning could work for your business:
“According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine’s Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine’s gifts.” – Social Media Examiner