Looking for ways to use social media marketing for your small business? Instagram is one of the most user-active social media sites in the world, with over four billion liked posts every single day. Instagram marketing has become a savvy business tool – translating engaged users into paying customers.
Here are some top tips to follow if you want to engage Instagram for your business.
Set yourself up properly:
Instagram makes it really easy for small businesses to use their platform as an effective marketing tool. They do this by having the ‘Business Account’ option, which is free to use. So, switch from the personal option to this one, and see the amazing ways you can effectively market your business.
An Instagram Business Account tracks various statistics, such as engagement, profile visits, story views, and more. It’s an easy way to begin to see what is working and what isn’t.
Have a strategy:
It’s no use trying to grow your Instagram marketing for your small business without an effective strategy. Think about how you grew your business – you had plans in place and you followed these – well the same goes for all elements of marketing.
Have a goal. Is it to have more followers? More engagement? Acquiring leads?
Focus on your customer. Who are you trying to target?
Use Instagram effectively:
Are you posting stories? Are you creating fun, engaging content through these stories to get clients through to your main feed? Do you know what hashtags are the most effective for your industry? Instagram has created a huge amount of easy ways to get users to become customers, so utilise these. Hashtags are so important and often overlooked – research which ones are vital for your industry, and use them. Similarly with stories – these will pop up on people’s feeds, on the explore page – it’s crucial you create engaging stories to make customers flock to you.
Monitor your content:
How else will you see what is working or not? Your content should reflect these measurements – if a type of post engages users a lot more than another, then reflect this in future content. It’s this content that will push users to your site, so you need to make sure this works.
Instagram presents the opportunity to truly connect with your customers, and take your brand image to new heights. It’s an important social media to master, and these tips should really help you get started.