pandemic marketing

Pandemic marketing: how to optimise your budget

The current Covid-19 pandemic has resulted in many businesses having to dramatically rethink their marketing budget. If you’re looking for the best way to get more for less when it comes to small business marketing, these three top tips will make all the difference.

Scrap what doesn’t work for you

It’s surprising how many companies will have advertising in their stack which simply doesn’t deliver the return they need. Now is the perfect opportunity to do a thorough analysis of what’s working and what isn’t. Once you’ve completed a suitable audit and taken a look at the results, it’s time to get rid of unnecessary expenditure. With the state of the future market currently difficult to gauge, consolidating your marketing to concentrate on those areas which yield optimal return is a sound strategy.

Help your customers

Right now, your customers need all the help they can get. As well as adjusting your service provision in order to meet their needs during the pandemic, now is also a great time to offer added value. Whether that’s through the provision of online entertainment, providing appealing information, running a competition or offering a promotion, anything which helps customers deal with the current situation is a positive. Not only is doing your bit the decent thing to do, but it also raises the right sort of awareness about what you’re about.

Get ready to hit the ground running

Now is a good time to work out which direction you’re going to take when growing numbers of people begin to adopt more usual patterns of behaviour. It’s also the time to make sure that you have the capacity to cope with the inevitable changes which the aftermath of the pandemic will have. If your site can’t cope with high levels of e-commerce or isn’t suited to a rise in virtual shopping, now is the time to ensure it’s as fast and responsive as possible. Being able to meet changing demand as it emerges through pro-active small business marketing is going to provide a distinct advantage in the short to medium term.

Get in touch to find out more about how the right business marketing could transform how you operate.

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