Responsive web design means that whether you view your website, or newsletter on a computer, mobile phone or table it should be easy for your customer to read, navigate and ultimately either buy or contact you from.
Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices… (Wikipedia, Web Definitions)
Why is it important?
As smartphone and tablet use increases, the need for your website to be useable on these devices also increases. People want convenience and if they cannot find the information they want you will quickly lose them to another website that delivers. Mobile sales have already overtaken desktop sales, and in November of 2016 mobile Internet usage surpassed desktop internet usage.
Driving conversion rates
Interestingly, desktops and tablets are also the highest used platforms during daytime, early evening and prime times.
Google friendly websites
Back in 2015, Google adjusted their search algorithm so that mobile-friendliness had a stronger impact on ranking. This change affects all mobile searches in all languages across the world and had a significant impact on Google Search results. Google have a simply Mobile-Friendly Test Tool that you can use on your website, you can also get a list of mobile usability issues for your site using Search Console and their Mobile Usability Report.
So what does all this mean? Quite simply, it’s never been more important to have a mobile friendly website.