Search Engine Optimisation – How does a small business website get found?

Search engine optimisation for small business

Want your business to get found by it’s customers?  Have heard you need a blog, you need to be on social media, you need to SEO (search engine optimise) your website pages and posts.  But how?  What are your customers (and Google) looking for?  How do I get from page 23 of Google to page no.1?

Search engine optimisation (SEO) is work that is done on your website to increase your chances of being found by potential customers searching for you using Google.  In the past a lot of focus has been on ‘keywords’, a website owner might ‘stuff’ a site full of words that they thought a customer would use when looking for their product.  The web and Google’s algorithms have evolved A LOT since those days, and so to has search engine optimisation.

The Google algorithms look at:
  • The “traditional three of SEO” (content, links, meta tags).
  • How your pages are laid out.
  • The quality of your content
  • The experience of your website (broken links, etc.)
  • And much, much more…

Here are a couple of numbers for you:

  • 1 billion Google searches are performed every day
  • 94% of searchers click on organic search results over paid search ads

So appearing in organic search results is a an important way for small businesses to get their websites found online.

How does a small business put a SEO strategy in place to get yourself found?

SEO, social media and content marketing are not independent.  They are closely linked and this has created a new buzzword called ‘optimised content marketing’. Put really simply, content marketing is creating online content that helps to market your business and can take the form of words, images, sound, video or a combination.  ‘Optimised content marketing’ is creating that content with an SEO strategy in mind.

So at it’s simplest you need to be able to:

  • Create content
  • Share it on social media
  • Consider what content your customers may be looking for

If you want to take it a step further you might consider a digital marketing strategy.  One that considers:

  • Your business goals
  • Market research and insights
  • Your current search engine optimisation position
  • The content you will need to implement the digital marketing strategy
  • Publishing the content
  • Promoting the content
  • Analysing the results

That all sounds very complicated for a small business but it can be made very simple.  Get in touch today and we can book a free consultation to help you get started in your search engine optimisation and digital marketing strategy.

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