• Your Website:

    Details about your website:
  • The number of pages on your website that are indexed by search engines.
  • What are the most consistently used keywords on your site? It's important to carry out keyword research to get an understanding of the keywords that your audience is using and use the most important / valuable keywords consistently.
  • Very important for SEO.
  • This is helpful for both search engines and users.
  • Search engines can't see images and so they rely on the 'alt tags' to describe them / tell them what they are about.
  • A ratio between 25 and 70 percent is the goal. Having quality, user-focused content on the site that is relevant improves your SEO.
  • Broken links are bad for both users and search engine optimisation.
  • Important for many, many reasons, just one of which is that around 50% of your visitors will be on mobile devices.
  • Calls to action are very important. Converting visitors into leads or sales is one of the prime functions of a website.
  • Page speed can have a number of effects on visitors including such as engagement, retention, and conversion rates, but it can also affect your search engine rankings.
  • If your website has been hacked then it maybe 'black-listed' due to having malware or other infected files. This is NOT GOOD.
  • Your most important content on any home or landing page should be placed "above the fold" which is the section visible without scrolling (this does change depending what screen size you are viewing the page on).
  • SSL is an added layer of security for your site and is part of Google's ranking algorithm. They can be purchased from your webhost and are usually charged annually. They are especially important if you store any customer data on your website.
  • Backlinks are simply links that point to your website from other websites. Search engines consider them like letters of recommendation for your site. The more 'trusted' and 'authoritative' a website, the more valuable a link. Since this factor is crucial to SEO, having a strategy to improve the quantity and quality of backlinks is a great idea.
  • Implementing schema.org structured data in a page lets search engines understand more about the content—and can allow pages to be shown in different search features, such as Reviews and Recipes. This can increase click-through from search engines.
  • Can people search your name and find you on Google?
  • Social Media:

    A record of your current social media profiles
  • Key Stats:

  • Social Proof / Trust: