eCommerce Websites for Small Business & Startups

User friendly online shops to attract visitors & inspire purchases

eCommerce websites for small business

eCommerce Websites for Small Business.

We are specialists in small business website design creating professional, effective and engaging WordPress websites that are mobile-friendly and built with search engine optimisation in mind.

Our knowledge of small business websites ensures that you get an affordable website that works.

  • Professional, engaging website design
  • Great user experience
  • Choose between Shopify & WordPress CMS + WooCommerce
  • Integrated payment solution
  • Shipping methods and prices
  • SEO Friendly
  • Google Analytics

Effective eCommerce websites for small business

Having a user-friendly, engaging and professional website that is easy to transact with can make a massive difference to how customers feel about your business. At Get Online Australia Digital Marketing, we pride ourselves on delivering engaging websites that –

  • Market your business, products and services,
  • Connects with social media,
  • Performs well in search engines,
  • Works on all devices including smartphones and tablets,
  • Is easy to update and maintain yourself,
  • Seamlessly integrates with PayPal for easy, secure online payments,
  • Acts as “business in a box” with inventory control, customer notifications and more,
  • Looks great, and is affordable.

It’s important to set up your ecommerce website to not only deliver an effective marketing message, but also attract new customers and prompt them to buy from you by delivering the information they need quickly and easily.

What to look for in a GREAT eCommerce website for small business

It goes without saying that your website should have a highly visual user interface, feature easy navigation and including compelling calls to action, but here is a list of all the other things you should look out for!

Design

eCommerce websites need to not only look great, but also be functional. Having the information that your customer wants available quickly as easily is paramount, but so too is getting that all-important sale. Keeping the “above the fold” content clean, concise and relevant is critical, and easy navigation to other aspects for your site is also critical.

Functionality

The degree of functionality included in an eCommerce website can vary greatly – so too can your business needs. Make sure you know exactly what you need from your eCommerce site such as inventory management, payment processing, how are you going to charge postage – flat rate, free, or variable on product weight? Also think through if you are going to sell locally only, or if you will be selling internationally (make sure you check out the tax implications!)

Ownership

At the end of the website build project, will you own your site or will you need to continue “renting” it? Domain names and website hosting are maintenance fees associated with all websites (some are just built into an ongoing monthly or yearly rate by website development companies) – but if you OWN your website you can move your files wherever you like!

Analytics

Monitor your website traffic so you can see where people are coming from, what content is working and what isn’t.

Webmaster Tools

An even more detailed look at your website traffic, but also lets you keep Google updated on new content, site structure and more.

Readability

Search engines look not only at keywords and meta data, but also the readability of your website – that includes the design, layout, and the language used on your page.

Features

Put together a checklist of the features of you must have versus the nice to have – then you can start comparing quotes accurately!

Maintenance

Can you update, maintain and improve the website yourself or are you locked in with the website development company?

Contracts

Some website developers for small business appear to be cost effective but keep an eye out for any contracts associated with your purchase.

Great User Experience

It goes without saying that your website should have a highly visual user interface, feature easy navigation and include compelling calls to action (eg: sign up to our newsletter, buy now, don't miss this deal!, etc).

We'd love to chat!

Have questions? Get in touch to schedule a free consultation!

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