eCommerce Websites for Small Business
User friendly websites to attract visitors & inspire purchases
eCommerce Websites for Small Business.
We are specialists in small business website design creatingg professional, effective and engaging WordPress websites that are mobile-friendly and built with search engine optimisation in mind.
Our knowledge of small business websites ensures that you get an affordable website that works.
Great User Experience
Straight Forward Shopping
Search Engine Optimisation
Effective eCommerce websites for small business
Having a user-friendly, engaging and professional website that is easy to transact with can make a massive difference to how customers feel about your business. At Get Online Australia Digital Marketing, we pride ourselves on delivering engaging websites that –
- Market your business, products and services,
- Connects with social media,
- Performs well in search engines,
- Works on all devices including smartphones and tablets,
- Is easy to update and maintain yourself,
- Seamlessly integrates with PayPal for easy, secure online payments,
- Acts as “business in a box” with inventory control, customer notifications and more,
- Looks great, and is affordable.
It’s important to set up your ecommerce website to not only deliver an effective marketing message, but also attract new customers and prompt them to buy from you by delivering the information they need quickly and easily.
eCommerce websites with it all included
All our small business eCommerce website packages come with the following as standard:
- Attractive and engaging website design that appeals to your target customers
- Easy editing and maintenance
- Social media integration
- Inventory management
- Promotional codes for special offers and discounts
- Postage calculator by geographic zone
- Payment gateway integration (eg PayPal)
- Contact form with queries delivered straight to your inbox (and stored in your site)!
- Functional design that allows customers to easily find the information they are looking for.
- Responsive design (so your website looks great on any device!)
- Google Maps integration
- Google analytics and webmaster console setup
- Search engine optimised pages so your business gets found on Google!
What to look for in a GREAT eCommerce website for small business
It goes without saying that your website should have a highly visual user interface, feature easy navigation and including compelling calls to action, but here is a list of all the other things you should look out for!
eCommerce websites need to not only look great, but also be functional. Having the information that your customer wants available quickly as easily is paramount, but so too is getting that all-important sale. Keeping the “above the fold” content clean, concise and relevant is critical, and easy navigation to other aspects for your site is also critical.
The degree of functionality included in an eCommerce website can vary greatly – so too can your business needs. Make sure you know exactly what you need from your eCommerce site such as inventory management, payment processing, how are you going to charge postage – flat rate, free, or variable on product weight? Also think through if you are going to sell locally only, or if you will be selling internationally (make sure you check out the tax implications!)
Google Analytics and Webmaster Tools
Understanding not only how many visitors you are getting to your website, but also where and how they are getting to your website is important. Google Analytics will give you great insight into your visitors and what they are looking at, and Webmaster Tools (search console) will give you insights into which search terms people are using to find your site.
Are you willing to – and have time to – update and maintain your website including products, pricing and content related to your business? Ecommerce websites can be built on all sorts of different content management systems (ours are built on WordPress with a WooCommerce integration) meaning you have full control of your website.
At the end of the website build project, will you own your site or will you need to continue “renting” it? Domain names and website hosting are maintenance fees associated with all websites (some are just built into an ongoing monthly or yearly rate by website development companies) – but if you OWN your website you can move your files wherever you like! Check out our article comparing a few different eCommerce solutions.
Get a free website quote
Looking for something a bit different to the options above? No problems, simply contact us today for a no obligation website quote.
Get your small business found on Google:
Website design is integral to search engine rankings. Don’t take our word for it… read this great article from Forbes “Understanding The Full Impact Of Web Design On SEO, Branding, And More…”
For more information on search engine optimisation for eCommerce websites for Small Business, follow these useful links:
Ongoing Website Support
Your new website design is the start of the journey, as your business evolves so too will your website and Get Online Australia will be there with you if you need us. From free training (included with all small business web design packages) on how to edit and add to your website, through to ongoing website support packages, we will be there to help you grow your online marketing presence.