Social media has revolutionised the way businesses communicate with customers. Despite this, many business owners don’t feel confident online. Their expertise lies in the products and services they offer. However, effective marketing enables you to continue offering your product/service to consumers. Here are five simple ways to grow your business using social media.
#1 Find the right platform
Not all social networks are the same. Just as businesses attract different customers, those people prefer different platforms. So, ensure you know where your customers are. To do so, you’ll need to create buyer personas – these are profiles of your different customer types. After knowing your target consumer and finding the right platform, ensure you perfect your marketing strategy. After this, you can cross to other platforms.
#2 Develop your voice
Buyer personas also help you create the ideal voice for your brand. Basically, it comprises what you say, how you say it and the intent behind it. So, to attract your ideal consumer, it should be designed with them in mind. Pay close attention to how your audience talks, the terminology they use, their educational background, and whether this voice matches your products or services.
#4 Balance your posts
Although you’re advertising, your posts should be more than self-promotion. To keep your followers interested, ensure you strike a balance between promotional and personal content. Feel free to show your brand’s personality. Encourage followers to engage with you and let them get to know the incredible people behind the brand. This will drive sales more than any pushy sales pitch ever could.
#5 Engage with your customers
People are more likely to buy from accessible brands who value their followers. To create this type of relationship, it’s essential to regularly engage with followers. Show them your brand is much more than just selling goods – you genuinely care about their lives. It’s as simple as chatting with them about their likes, dislikes, interests and preferences. This way, you learn more about your customers, while discovering ways to improve your offering.
For more advice on social media marketing for small businesses, get in touch with us at Promark today.