Over nine out of every ten small businesses make use of key social media marketing platforms. Now, surely no business would deliberately set out to annoy its customers through this medium. True? well, you’d hope so, but the benefits of social media marketing can be hampered by a range of actions – mostly inadvertent – that can anger or simply frustrate both current and potential customers.
Let’s look at three common problems, both with the type of content that is posted, and then the level of responsiveness shown to any comeback from others on social media.