know your customer

How to avoid costly digital marketing mistakes to drive growth

Advances in marketing technology augur well for small businesses. There are more options to compete. But not knowing how to use them can be costly. In this article, we highlight how you can avoid costly digital marketing mistakes. Use them appropriately for your business. 1. Marketing without goals While marketing technology can sometimes produce surprisingly …

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Is your nose pressed too close to your small business website

Is your nose pressed too close to your small business website?

This headline might well evoke an image of a kid, nose pressed to the glass of a toy shop, looking longingly inside. It might also bring to mind an artist, brush beside nose, adding lots of fine detail to their canvas. Neither is prepared to step back, which brings us to your small business website. …

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What is an Online Marketing Strategy?

Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by a plan. Who is your target …

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Finding the Right Marketing Mix

Building your business requires building a customer base. This requires a cohesive marketing strategy including the development of a marketing mix. A variety of tactics that will consistently draw customers over a long period of time. The first step is to know who your customers are. Know your Customer Knowing your target market doesn’t mean that …

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