How to develop an online marketing strategy

What is an online marketing strategy? Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by [...]

How to develop an online marketing strategy2017-11-08T12:42:43+00:00

5 Ways to Boost SEO With Social Media

Search Engine Optimisation and Social Media are considered to be must-have components of any effective digital marketing strategy. Search Engine Optimisation (SEO) really is the grandfather of all digital marketing and social media is where our audiences come together, share and engage every single day. In this article we outline five ways you can [...]

5 Ways to Boost SEO With Social Media2017-10-05T13:21:45+00:00

Social Media Marketing Psychology, using emotions for effective marketing

Understanding what motivates people to share on social media is an important part of social media marketing. Fortunately, it is actually possible to understand social media marketing as a science. It just takes knowing a bit of social media marketing psychology. Social media can be a cost effective and affordable way for small businesses [...]

Social Media Marketing Psychology, using emotions for effective marketing2017-09-11T12:15:34+00:00