target market

Is your nose pressed too close to your small business website

Is your nose pressed too close to your small business website?

This headline might well evoke an image of a kid, nose pressed to the glass of a toy shop, looking longingly inside. It might also bring to mind an artist, brush beside nose, adding lots of fine detail to their canvas. Neither is prepared to step back, which brings us to your small business website. …

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Want to Make your Digital Marketing Messages more Powerful?

Communication is one of the most overlooked and underrated skills in business. It’s often seen as a soft skill… something that’s useful, but not essential. The business owner who is unable to communicate their vision, is likely to struggle just as much as the business owner who has no vision.  Poor communication can quickly lead …

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What is an Online Marketing Strategy?

Basically, an online marketing strategy is determining how you will achieve your marketing goals.  People sometimes confuse strategy with tactics.  However, there is a clear difference.  The best way to understand that difference is to think of strategy as planning while tactics are the actions taken as dictated by a plan. Who is your target …

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