Whether you are writing a blog post, an advert or adding content to your website you will need to use SEO keywords. They are a vital component of any online copy but can be a little confusing if you are not used to using them. This quick guide will help you understand what SEO keywords are, how and when to use them, and what they could do for your small business.
1. What are SEO keywords?
SEO stands for Search Engine Optimisation and essentially is a method by which you can increase your online traffic via search engines. The more of these keywords you use the greater the chances of a potential client finding your services by googling what they are looking for.
2. How do SEO keywords work?
Google, and other search engines, use SEO keywords to determine the relevance of content to the user. In other words, when people type certain words or phrases into Google, the engine will search for articles that share as many of those words, and other related words, as possible.
3. Why is it important to use keywords?
Using keywords in your content will draw traffic and customers to your site. The clearer you make your content the easier it will be to find in a sea of similar companies. The more you use the higher your search engine ranking and the closer you will be to the top of the search list. Few people ever bother to scroll past the first few results on google, never mind venturing as far as the second page.
4. Which keywords should you use?
This entirely depends on your site and services as well as who you are trying to attract. For example, if you provide yoga classes in Frankston you want all of those keywords to be prominent on your website so that anyone searching “Yoga Classes Frankston” will be sent to your site. You can also put in other keywords that people might search such as beginners, fitness, flexibility etc.
5. Do keywords need to be single words?
They do not, the above example is a three-word phrase that counts as SEO. You can also use phrases known as long-tail keywords which would be more of a sentence such as “Yoga classes for flexibility in Frankston.” Finding natural ways to introduce these long-tail keywords into website copy, blog posts etc. can be a great way to improve the chances of a customer finding their perfect match, you.
6. Standing out from competitors
If you want to stand out from the other companies or businesses that might use the same keywords as you, it is wise to try and find some that are a little less commonplace. If you provide classes for the elderly, for beginners, for pregnant women etc make sure that you use these keywords in conjunction with your usual yoga, Frankston, classes etc. This will minimise your competition and allow those who are looking for these specific classes to find you straight away.
7. Where should you use keywords?
Keywords are most effective on landing pages, page titles and in the meta description. This is essentially a small paragraph of information whereas many keywords are used as humanly possible, it is also the description that will come up on your Google result. Using keywords in this way will show clients immediately what your company is about without them having to click the link to find out more. Giving them clear information upfront will draw them into your site, unclear headlines and meta descriptions will cause potential clients to look elsewhere.
8. How do you maximise SEO?
Using SEO Keywords isn’t all guesswork, you can find information about your website and which words would be most beneficial with Google Analytics. Using this system you can check which pages of your site are already popular, what kind of traffic you are getting and how you can optimise that traffic. If you want a little more help there are a number of services available to help you understand your keywords and online traffic. This site has a specific SEO tool that you can use to find out which words are already attracting customers. Any of these words can be optimised to improve their client draw.
So there you have it, eight steps to mastering the art of SEO keywords.
Enjoyed the read but want to call in the professionals? Contact Get Online Australia to find out how we can improve the SEO ranking of your business.