Having a strong marketing strategy is very important for small businesses. It is the only way to make your brand stand out amongst your competitors. It is equally important to choose the best marketing tool – that tool that will reach out to a large number of your potential customers and be within your budget. Small businesses need to consider both traditional marketing and digital marketing, often finding a balance of both offline and online marketing strategies.
Traditional marketing and digital marketing
For many years, businesses relied on traditional marketing tools such as magazines, televisions, radios to reach out to their customers. Though they served the purpose, they were too rigid. Digital marketing is a modern marketing strategy that uses digital tools to promote businesses online. Traditional marketing is sometimes also referred to as “offline marketing” or “outbound marketing”. The term outbound marketing refers simply to the fact that most traditional marketing is broadcast to a wide audience with limited targeting capabilities. Conversely, digital marketing is also referred to as “online marketing” or “inbound marketing”.
According to Wikipedia, traditional marketing is defined as follows:
Old media, traditional media, or legacy media, are the mass media institutions that predominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Old media institutions are centralized and communicate with one-way technologies to a (generally anonymous) mass audience. New media computer technologies are interactive and comparatively decentralized; they enable people to telecommunicate with one another. The defining telecommunications network of the Information Age is the Internet.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
How do the two methods compare? Here’s a brief look:
Marketing is the primary financial burden in any business. A small business marketing strategy should save on cost while still being productive. Digital marketing is a cost-effective means through which companies reach their customers online. Traditional marketing methods are costly and may not be appropriate for small businesses.
Easy to track and quantify results
A digital marketing campaign makes it easy to see what’s working and measure the returns and, if need be, optimise or change the approach to reach more targets.
In traditional marketing, it can be weeks or even months before an effect on a marketing campaign is noticed.
Customer feedback is an essential element in any business, big or small. They provide insights to improve a product or a service for better customer experience. Furthermore, they boost sales and grow a small business’s brand online. This type of customer involvement lucks in traditional marketing.
Traditional marketing adopts a “spray and pray” marketing approach. It looks at strategy and planning to create content. Digital marketing, on the other hand, allows precisely targeted campaigns where there is a likelihood of sales; as a result, it cuts down on marketing costs.
A small business needs a strong digital presence to stand out among many others. A small business website is a sure way to generate leads and deliver compelling messages widely. Get Online Australia is a small business that aims at giving small businesses that push into the digital world. Call us now; we can grow our businesses together.