Top 7 Ways to Optimize Your E-Commerce Website

Opening the door to enhanced SEO, more customers & sales

The world of e-commerce is pretty much like the stars in the galaxy that keep twinkling. There’s constant turbulence in the ecommerce environment, and if you manage to survive amidst the chaos and get things right, you are sorted.

As the owner of an ecommerce business, it is important to keep yourself updated with the latest ecommerce trends to stay ahead of your competitors. You may come across several kinds of concepts and new information surrounding ecommerce website, but, it is critical to understand what suits your business and will work in your favor.

Targeting blindly and experimenting won’t do your business any good. You’ll end up wasting time and REAL MONEY.

To help you stay ahead in the game and use the best ecommerce website practices to get more customers, we’ve put together a list of 7 useful ways for optimizing your ecommerce website and ranking higher than your competitors

Take Your E-Commerce Website to the Next Level – 7 Useful Ways

It’s time to spend quality time on your ecommerce website. Let’s look at 7 areas where you can improve to attract prospective customers and increase your sales.

1.Use a simple ecommerce website design

As soon as a visitor (your potential customer) lands on your ecommerce website, what you sell should be evident to them. The best way to achieve this is by using a store design that is professional, eye-catching, clean, and clearly defines your products or services. Use high-quality images and reduce the clutter as much as possible.

2.Make it easy for the customers to contact you

A great way to increase customer trust and improve your credibility is displaying your contact number on every page of your ecommerce website, mostly on the top right corner. This will make your customers feel that they can be confident while buying from you and reach out to you whenever required.

3.Optimize your checkout process

Another useful way to optimize your ecommerce website is making your checkout page faster. If the checkout process is cumbersome or slow, you will end up losing potential customers. For instance, a checkout page is two or more steps can be annoying. It’s the point where most of the customers lose their patience and end up purchasing from competitor ecommerce websites with a more convenient checkout process.

4.Don’t force potential customers to sign up

Why do you want your potential customers to get registered with you the moment they land on your ecommerce website? Don’t you think it’s fair to let them explore the space first. A lot of customers leave the store if they’re forced to sign up.  Also, even during the checkout process, it is not necessary to make this register. You can always allow “guest accounts” and create a wonderful customer experience with only a few steps before you make the payment.

5.Be clear about the shipping costs

Do you think you’re playing smart by showing the shipping and handling costs on the last page i.e. the payment page? Well, if the answer is “yes” then you’re absolutely wrong. If you create a shock situation for the customer at the end of checkout process, you’re showcasing terrible customer experience. Instead, you can clearly mention the shipping charges somewhere on the homepage or make the shipping charges an entirely dynamic process (based on customer’s address).

6.Focus on quality content

If there’s one thing that you must invest in, it’s content – the king of all factors that can help you optimize your ecommerce store to boost SEO, get more customers and grow your revenue. Along with increasing sales, engaging customers and retaining them is equally vital. You can up your marketing game by integrating engaging content like videos, customer reviews, infographics, blogs, etc.

Research shows that the inclusion of content in your marketing strategy can grow your conversion rates by 6 times. So, it’s time you start spending more energy and resources on your content strategy than anything else.

7.Emphasis on fulfillment

The key to the success of your ecommerce business is fulfillment. It is the most crucial phase in the ecommerce cycle. Make sure the operations of your ecommerce store are being carried out perfectly and smoothly. If your time is unable to handle the volumes, hire a third-party to fulfill the orders and improve customer satisfaction rates.

Keep a check on the different aspects of the fulfilment process – inventory management, receiving orders, handling dispatch, monitoring deliveries, and processing returns. They’re all distinct parts of the same puzzle called “customer satisfaction” or “customer experience.”

The Bottom-line

If you want your ecommerce website to become a hit among customers and break all sales records of the past in 2018, leverage the 7 useful ways to optimize your ecommerce website mentioned above.

Re-evaluate your existing ecommerce website design and make necessary modifications. There are “little things that matter much.” If you can identify these little things in time and fix them before they make you lose the game, you’re just one step away from making your dreams come true.

We have several years of experience in ecommerce website management for small businesses and know the ins and outs of the industry. Get in touch with us and let us know how we can help you take your ecommerce website initiatives to the next level.

Scroll to Top