What is Local Search Engine Optimisation?
More and more web searchers are looking for local businesses and Local Search Engine Optimisation (SEO) can help your business stand out in search engine result pages.
Why it is Important for Small Business?
As a small business, if you are targeting a local geographic area for your customers then ensuring your online presence accurately represents your location, allowing your to rise to the top of searches for the relevant area is important.
For instance, if you are a plumber based in Melbourne, Victoria, then there is a good chance that you want people searching for plumbers in Melbourne to find you – and that’s what local search engine optimisation does.
Top Mistakes Small Businesses are Making when it comes to Local Search Engine Optimisation:
- Not listing their address prominently on their website.
- Recognising that local search engine optimisation doesn’t just happen on your website – it includes having listings in local directories and that your location is included in your social media profiles.
- Keeping listings such as Google Maps up to date with your relevant contact information and actively seeking review from customers
Where to start:
Get Online Australia helps our digital marketing customers with search engine optimisation. If you are interested, please get in touch today.
For customers that are willing to ‘have a go’ then get started with the basics. If you haven’t already, make sure you register your ‘Google My Business‘ listing and fill it out in detail, include your address in the footer of your website so that it appears on each page and ensure you are listed in other local directories.
In summary: you want to give Google and other search engines the best signal about your business location so that when your customers go looking for you, you get found.