What is Social Media Marketing? Can it help my business?

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What is Social Media Marketing?

Wondering what social media marketing is and how it can help your small business?  

Social media can be a cost effective & affordable way for small businesses to stay in touch with customers, generate new leads, network and promote their business.

Social media marketing is essentially any marketing activities you do for your small business on social media platforms such as Facebook, YouTube, Twitter, LinkedIn, Instagram, Tripadvisor, etc.

What is social media marketing good for?

  • Event promotion
  • Advertising
  • Sharing branded content
  • Promoting your website content
  • Promoting a special offer
  • Networking

and much, much more…

Social media marketing refers to the process of gaining traffic or attention through social media sites. – Search Engine Land

Each small business can decide for themselves, or with some help, what their business objectives are and how they can be served through marketing on social media platforms.  For some small businesses, social media is just a digital signpost to their business website and for others it is an essential business marketing activity that brings new customers and leads in on a daily basis.

The really ‘keep it simple’ approach to social media:

For small business, if you setup a social media profile then you need to keep it maintained… just like a normal signpost, if the lettering fades then it won’t be representing your business professionally.

Aim to post a minimum of once per week, whether it is thanking a new customer, sharing some news, answering a frequently asked question or posting an image.  Just do it!

Don’t forget to network… reach out to people and other businesses and engage with them, ask your customers to post a testimonial.  This is another way for them to stay in touch with your business and what is going on.  People often choose to do business with a small business for the personalised service and friendly nature of doing business with a human-centred business, you can take that connection onto social media.

Getting Social Media Marketing Right For Your Small Business:

Getting social media marketing right can be a challenge for any business.

The success factors for social media marketing will depend wholly and solely on what you decide your business goals are for social media.  It is best not to invest too much time in any marketing activity without a clear idea of what you want to achieve for your business.

Social media marketing benefits to small business
Benefits to small business of social media marketing. Source: 2011 Social Media Marketing Industry Report

Here are some ways your business can benefit from social media marketing:

  • Staying in touch with customers, prospects and other contacts within your network
  • Find new customers
  • Connect with others in your industry and exchange news and ideas
  • Insight into your audience / customers (using the analytics built into social media platform)
  • Competitor research
  • Increase website traffic and search engine ranking
  • Cheaper promotion of events and special offers






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